Manager

November has produced some excellent numbers overall! While we have seen a dip in the overall website traffic, we have actually seen an increase in the number of visitors coming to the website from Google Ads which is great. The Google Ads campaign has achieved 9 conversions this month, and we will be continuing with our optimisations in the coming month to ensure we can see an increase in the total conversions and the conversion rate. On the SEO front, we have seen some massive wins for the Sydney keywords which is fantastic. Over the last month we were able to secure an editorial spot through our link building strategy which contributed to some of the improvements we have seen in the rankings. This editorial can be viewed here:

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SEO Analysis

The month of November has been very pleasing for the SEO numbers. We have been able to maintain our 30 top 3 positions through the month and have also seen some massive wins for the Sydney keywords. The terms ‘orthodontics north sydney’, ‘orthodontics sydney’, ‘invisalign sydney’ and ‘dentist north sydney’ have jumped 84, 22, 19 and 15 positions respectively which has been outstanding! Over the coming month we will be continuing with our existing off page strategy as it has proven successful for the Sydney keywords. We will be continuing to work towards more of those top 3 rankings.

AdWords Analysis

The Google Ads campaign has shown a steady performance for the month of November. While we have seen a dip in the total number of conversions, we have seen an increase in the overall clicks (19.9%) and Impressions (60%) which indicates that we had more visibility on Google ads and more traffic to our landing page which is great. Achieving 9 conversions through the month is still a positive number considering our cost per conversion is still quite low at $85. Our plan for December is to structure the campaign to raise the number of conversions and the conversion rate by doing manual bids on highly relevant keywords and bidding more on mobile devices as 100% of our conversions seem to come from that device.

Manager

The month of October has been an outstanding month across the board! We have seen a 7% increase in the overall website traffic, and it’s great to see organic Google search results and cpc (cost per click) results are contributing to a large majority of this website traffic. The SEO rankings for the month of October have made some significant progress towards page #1 rankings, and we saw some massive wins for the Sydney keywords which was great. On the Google Ads front, with 11 conversions achieved throughout October, the campaign was a success for the month! We will be continuing to make optimisations throughout November to ensure we can see an increase in the number of conversions, in particular during the first week of the month.

SEO Analysis

October has produced a fantastic month for the SEO rankings! We have seen an improvement in the number of keywords appearing in the top 10 and top 3 positions on Google. From 78 in September to 89 keywords in October now appearing in the top 10 positions, with 30 of those actually appearing in the top 3. The keywords ‘invisalign marrickville’, ‘dermal fillers marrickville’ and ‘cosmetic dentistry chatswood’ have jumped 99, 96 and 63 positions respectively towards better rankings. It has also been a huge win to see the Sydney keywords ‘orthodontics sydney’, ‘dental crowns sydney’, ‘invisalign sydney’ and ‘dermal fillers sydney’ move 39, 14, 14 and 8 positions respectively towards improved rankings! Over the coming month, our work will continue on the off page strategy to ensure we see continued movements like this through November while also defending our already achieved rankings.

AdWords Analysis

The month of October was a definite success for Google Ads! We managed to outperform the month of September by achieving 11 Conversions and a 7.0% Conversion rate which is huge! We also managed to resolve the conversion tracking issue and can now report more accuractly then previously. With that being said the plan for Novermber is to structure the campaign to see a better CTR and a lower Cost per Conversion by changing the non-performing keywords and ads. We will also be looking into getting the campaign perform better at the start of the each month as we have noticed that its not generating conversions during the first week currently.