Manager

September has produced a fantastic month of results on all fronts. We have seen a 4% increase in website traffic with organic (Google search) still contributing to the majority of this traffic. On the SEO front, the keywords are continuing to make further progress towards first page positions which is great! We will be continuing with our link building in order to see the Sydney terms moving closer to the more valuable first page rankings. In terms of the Google Ads campaign, we have seen an increase in the number of impressions and clicks which is great! We have also been able to resolve the conversion tracking issue which means we will be able to see all conversions appearing in the dashboard through October!

SEO Analysis

The month of September has been a great month for the SEO results! We have seen an increase in the number of terms appearing in the top 10 (first page) and the top 3 positions on Google! We can now see 78 terms on the first page, with 28 of those terms actually appearing in the top 3 positions on that first page. The terms ‘orthodontics north shore‘, ‘cosmetic dentistry mascot’ and ‘dermal fillers bondi junction’ have jumped 95, 92 and 78 positions respectively. We will continue with our off page strategy over the coming months to see more improvements in the Sydney terms as well which have continued to make steady movements towards the first page of Google’s results.

AdWords Analysis

The Google Ads campaign has been positive for the month of September. We managed to see an increase in Clicks (16%) and Impressions (27.3%) which is great. We did have an ongoing conversion tracking issue however we have now managed to resolve this, which will mean all conversions are being recorded in the dashboard accurately. The plan for the coming month is to structure the campaign to see an improved CTR and a better conversion rate by optimising the keywords and the ads themselves.

Manager

August has produced some great results across the board! We have seen a very slight increase in the overall website traffic and it’s great to see that the majority of this traffic (310 visitors out of 477) have come from organic Google search. The improved positions for the SEO rankings should mean that we are continuing to see an increase in the website traffic coming from an organic source. The massive leaps in rankings we have seen this month have put the site in a great position to see a further increase in website traffic over the coming month. On the Google Ads front, we have been able to see improved numbers when it comes to conversions and click through rate, which is very pleasing. Over the coming month our focus will be on optimising the text ads in order to see further improvements in the click through rate, which could also lead to a higher number of conversions throughout September.

SEO Analysis

The SEO rankings have continued to see massive improvements for the month of August! We can now see 72 terms appearing on the first page of Google’s results, with 26 of those terms appearing in the top 3 positions on the first page. Some terms in particular that have seen significant improvements include ‘cosmetic dentistry pyrmont’, ‘cosmetic dentistry chatswood’ and ‘dermal fillers sydney’ which have jumped 89, 69 and 36 positions over the last 30 days. Over the coming month our focus will remain on our off page strategy which we will utilise in order to see a further boost in the number of keywords sitting in the top 3 positions on Google.

h2>AdWords Analysis

August has been a great month for our Google Ads campaign. We are seeing greens for all stats across the dashboard which is fantastic! We have seen an increase in the CTR (5.6%), Conversions (100%) and Conversion rate (70.2%), and we were also able to achieve a lower Cost/Conversion by 50.7% which is a great success for the month of August. We are still facing a conversion tracking issue, however once resolved, we will be able to see all converions tracking correctly on our dashboard. Our plan for September is to structure the campaign to see an increase in the CTR and to move towards an even lower Cost/ Conversion.