Manager

July has produced an interesting month of results overall. We have seen an 11% increase in website traffic which has been great with the majority of this traffic coming from organic (Google Search results). In terms of the Google Ads campaign, this has performed at a much slower level than previous months. We are working to optimise the campaign with a few different strategies in order to see a large improvement throughout August. The SEO rankings are continuing to improve drastically which is very pleasing. Over the last 30 days, we have been able to secure an editorial spot which has contributed to a few of the improvements we have seen this month. This can be viewed here: https://miosuperhealth.com/benefits-of-regular-checkup-of-your-teeth/

SEO Analysis

The SEO rankings have seen some massive improvements throughout July! We can now see 71 terms appearing in the top 10 results on Google, with 23 of those appearing in the top 3 positions which is great! The terms ‘root canal treatment glebe’, ‘invisalign pyrmont’ and ‘cosmetic dentistry north shore’ have jumped 98, 95 and 93 positions respectively to all now be positioned on the first page of Google’s results. Over the coming month we will continue with our off page strategy to ensure we see these types of positive movements continuing.

h2>AdWords Analysis

July has been a slower month for the Google Ads campaign overall. We generated 81 Clicks, 2.5% CTR and a 1.3% conversion rate, which we are confident we can improve upon in the coming month. The plan for August is to add more terms to the campaign which will help us in increase the traffic and possibly increasing the number of total conversions. We will also use maximise our conversion bidding strategy which has been proven to be an effective strategy for the campaign in the past.

Manager

The month of June appears to have been a solid month with a few hurdles. We have seen a dip in the overall website traffic, however it is great to see that the majority of the traffic is still coming from organic search. As we continue with our off page SEO strategy, we do expect to see the website traffic pick back up. The AdWords campaign has been a little slower than previous months, however once we have our tracking performing correctly we should be able to see a more accurate number in terms of the conversions.

SEO Analysis

June has produced another month of positive fluctuations to the rankings! We have been able to maintain 56 of the top 10 positions on Google, with 17 of these actually appearing in the top 3 positions. Some terms in particular that saw some massive jumps include ‘dental crowns chatswood’, ‘cosmetic dentistry north shore’ and ‘dentist north shore’ which moved 79, 39 and 27 positions towards better rankings. Over the coming month, we will be executing further on our off page strategy to ensure we see more of these rankings moving into the top 10 results on Google, which is more likely to produce an increase in the number of patient enquiries.

AdWords Analysis

June has been a slower month than expected for the Google Ads campaign. We have generated 85 Clicks, 2.5% CTR, 4 Conversions and 4.8% Conversion rate. The traffic on the landing slowed down towards the end of the month which also affected the stats across the board. We noticed that our tracking may not be tracking the number of conversions accurately, because as per our call tracking, we can see atleast 7 to 10 overall conversions throughout the month, with only 4 showing in our AdWords dashboard. The plan for July is to find a solution for this tracking issue as well as structure the campaign to drive an increase in CTR and try using exact match keywords as possible without sacrificing conversions.