Manager

May has produced a great month of results across the board! We have seen a very slight increase in the website traffic and it has also been great to see the average session duration picking up. In terms of the AdWords campaign, the results this month have been outstanding! This goes the same for the SEO rankings, and we are really pleased with the results we have seen over the last month. We will be continuing to optimise both for SEO and AdWords and we do expect these results to continue to grow throughout June.

SEO Analysis

The month of May has continued to show some massive fluctuations in the rankings, and what we have seen has been very positive! We can see 57 search terms appearing on the first page of Google’s results which is fantastic. Some terms in particular that have improved drastically over the last month include ‘dermal fillers ashfield’, ‘veneers bondi junction’ and ‘dental crowns mascot’ which have jumped 97, 89 and 69 positions respectively. A big win for the month was that we saw quite a few of the Sydney search terms improving their rankings nicely. Most notably was the term ‘dentist north sydney’ which jumped 48 positions over the last 30 days. We will be continuing with our off page strategy in order to see further improvements for these Sydney search terms through the month of June.

AdWords Analysis

May has given us fantastic results from the Google Ads campaign! We saw an increase in CTR (112.2%), Total Conversions (27.3%) and Conversion rate (93.4%) with lower Cost/Conversion. The campaign for this month still shows some signs that it is still improving which is a great sign. The plan for June is to continue on this track and struture the campaign to get better results especially in regards to the CTR.