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My Certifier – February 2022 Monthly Report

by | Mar 7, 2022 | My Certifier | 0 comments

Manager

February brought ups and downs to the campaign, but there are still plenty of positives. User visits did see another dip following last month’s more positive course, but the trend ended on an upward note. More favourably, a large majority of users arrived through organic (SEO) channels – 274 total, with 265 new! Average session duration also saw a rise, which means our content remains relevant to user searches. In terms of SEO, we saw a welcome recovery in the site’s average rank, which now sits at a pleasing 6.2 overall. About half our keywords are on the first page of Google search results, which is very promising. In February, we completed on-page optimisations focusing on the ‘building inspection liverpool’ target keyword, which has moved up 5 places to 22nd. This March, we will shift to the ‘building inspection blacktown’ target keyword so it moves closer to the top 10 spots.

SEO Analysis

  • 18 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 7th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 2nd position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 3rd position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 11th position (second page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In February, we completed on-page optimisation with a focus on the keyword ‘building inspection liverpool’ which now ranks in 22nd position (third page), up slightly from its previous 27th position (third page).
  • Through the month of March, we will focus our on-page strategies on the keyword ‘building inspection blacktown’ to bring it closer to the first page of Google results.