Manager Analysis
The month of February finished with an increase in website visitors by 82.4% to 436 users. The majority of these users came from organic SEO and just over half of them were new to the site. The average load time of the site also improved by 79.7% to 5.4 seconds which is a significant increase. Regarding SEO, there are 14 keywords ranking in the top 3 spots on the first page of Google and 3 keywords ranking in the top 4-10 spots. Specifically, keywords such as ‘private certifier Blacktown’ are ranking 1st position on the first page of Google. During the month of February, the SEO campaign prioritized off-page optimisation by utilising a local citation strategy to enhance the Google presence and improve the local search result ranking of the site. Moving forward to March, the SEO campaign will shift its focus to on-page optimisation, specifically targeting the keyword “building inspection Sutherland,” which has a high number of monthly searches but hasn’t yet established a strong position in the rankings. The objective is to elevate its ranking closer to the top of the first page of Google search results.
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