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My Certifier – July 2021 Monthly Report

by | Aug 6, 2021 | My Certifier | 0 comments

Manager

The last month saw a slowdown in the performance of the campaign. There was a marginal 1.3% drop in user visits, although the overall trend saw several peaks, which is promising. An overwhelming majority of users continue arriving through organic (SEO) channels, with almost the same number as last month, all of which is reason for optimism. The site’s SEO performance did also experience a minimal 8.7% dip, but we have 17 keywords now in the top 3 spots. Four of those hold the #1 ranking in search results, a very favourable development. Meanwhile, we have another 10 keywords in the top 4 to 10 spots. July saw an increase in ranking for the ‘building inspection Shellharbour’ target keyword following our on-page optimisations. In August, we will expand these on-page strategies to move more keywords to the first page of search results.

SEO Analysis

  • 18 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 8th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 2nd position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 5th position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 15th position (second page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In July, we completed on-page optimisation focusing on keyword ‘building inspection Shellharbour’ which is now ranking in 12th position (second page).
  • Through the month of August, we will broaden our on-page strategies to bring more keywords closer to the first page of Google results.