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June did not continue the favourable trend of May, with the campaign experiencing some setbacks. User traffic dropped slightly, although the overall trend peaked several times. We had the most user visits on the 15th and 22nd, both with 27 visitors on the day. Of the total users, 75.5% of them arrived through organic (SEO) channels, although they were fewer than last month. Meanwhile, SEO performance also faced some challenges, with a small 4.9% drop in the site’s average SEO rank. We did manage to sustain our keyword performance, however, which is pleasing to see. Some notable keywords include ‘private certifier Blacktown’ and ‘private certifier Shellharbour’, both of which hold the #1 spot on Google search results. In June, we completed on-page optimisations for the ‘building inspection Sydney’ keyword, and we expect its rank to improve in the coming weeks. In July, we will switch focus to a new location and target the ‘building inspection Kiama’ keyword to see it gain a more solid ranking.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier Sydney’ ranking in 14th position (second page)
  • Keyword ‘private certifier Blacktown’ ranking in 1st position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 1st position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 13th position (second page)
  • Keyword ‘private certifier Nowra’ ranking in 3rd position (first page)
  • Keyword ‘building inspection Blacktown’ ranking in 12th position (second page)
  • In June, we completed on-page optimisation with a focus on the keyword ‘building inspection Sydney’ which is currently unranked, but we expect its position to improve in the coming weeks.
  • Through the month of July, we will focus our on-page strategies on the keyword ‘building inspection Kiama’ as part of the new focus locations and to help it gain a more solid ranking closer to the first page of Google results.