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June did not continue the favourable trend of May, with the campaign experiencing some setbacks. User traffic dropped slightly, although the overall trend peaked several times. We had the most user visits on the 15th and 22nd, both with 27 visitors on the day. Of the total users, 75.5% of them arrived through organic (SEO) channels, although they were fewer than last month. Meanwhile, SEO performance also faced some challenges, with a small 4.9% drop in the site’s average SEO rank. We did manage to sustain our keyword performance, however, which is pleasing to see. Some notable keywords include ‘private certifier Blacktown’ and ‘private certifier Shellharbour’, both of which hold the #1 spot on Google search results. In June, we completed on-page optimisations for the ‘building inspection Sydney’ keyword, and we expect its rank to improve in the coming weeks. In July, we will switch focus to a new location and target the ‘building inspection Kiama’ keyword to see it gain a more solid ranking.
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