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My Certifier – November 2021 Monthly Report

by | Dec 7, 2021 | My Certifier | 0 comments

Manager

November again saw some setbacks in the campaign, although with some positives. User visits saw another decline, this time by 21.9%. Still, the overall trend saw several peaks, and ended on a high note. An overwhelming majority of visitors arrived through organic (SEO) channels. Combined with a rise in average session duration, this signals that our content is relevant to user searches. In terms of SEO, the site did see a small drop in average SEO rank (8.6%). However, we have 22 keywords now in the top 3 spots, and 8 of them hold the #1 rank, which is more than last month! Almost half our keywords rank on Google’s first page, which is very favourable. In November, we focused on the on-page optimisations for ‘building inspection sydney’, and we expect it to shift in rank over the next weeks. December will see us target our on-page strategies for the ‘building inspection wollongong’ keyword since it has a high monthly search volume.

SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 6th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 2nd position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 3rd position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 12th position (second page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In November, we completed on-page optimisation with a focus on the keyword ‘building inspection sydney’ and we expect movement in its ranking in the coming weeks
  • Through the month of December, we will focus our on-page strategies on the keyword ‘building inspection wollongong’ as it has significant average monthly searches and to help it rank and bring it closer to the first page of Google results.