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My Certifier – September 2021 Monthly Report

by | Oct 7, 2021 | My Certifier | 0 comments

Manager

September brings fantastic results for the campaign on multiple fronts! We saw a favourable 30.7% increase in site traffic, with a high overall trend that saw several peaks. The average session duration also increased by 56.6%, meaning our content continues to be relevant to people. We again saw the majority of users arriving through organic (SEO) searches, with 386 last month (376 new) – very pleasing. Meanwhile, SEO performance saw some welcome recovery with a 6.2% increase in the site’s average rank. We still have almost half our keywords on the first page of Google’s search results, too, and 21 of them are in the top 3 spots. Of those, 4 hold the #1 ranking, which is very positive. In September, we focused our on-page efforts on the ‘building certifier sydney’ target keyword, which we expect to rise in rank in the coming weeks. In October, we’ll shift our focus to the ‘building inspection nowra’ keywords in order to move it closer to the top 10 spots of search results.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 6 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 8th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 2nd position (first page), up from 5th position (first page) in the previous month
  • Keyword ‘private certifier Shellharbour’ ranking in 3rd position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 11th position (second page), up from 16th position (second page) in the previous month
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In September, we completed on-page optimisation with a focus on the keyword ‘building certifier sydney’ and we expect movement in its ranking in the coming weeks
  • Through the month of October, we will focus our on-page strategies on the keyword ‘building inspection nowra’ to bring it closer to the first page of Google results.