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My Certifier – July 2022 Monthly Report

Aug 5, 2022

Manager

We saw highs and lows in terms of metrics for the website in July. Website traffic dropped, although by a smaller margin of 3.7%. The overall trend was up and down as well. We saw a similar percentage as last month, of people arriving through organic (SEO) channels – about 74.3%. In terms of SEO performance, we saw a small but welcome recovery in the average SEO rank, by 5.9%. Keyword performance has been very stable, which is a favourable result. In July, we focused our on-page optimisations on the ‘building inspection Kiama’ keyword, which we expect will improve in ranking in the coming weeks. Meanwhile, for August, we will shift to off-page strategies to boost search rankings and website authority.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘private certifier Blacktown’ ranking in 1st position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 2nd position (first page)
  • Keyword ‘private certifier Nowra’ ranking in 3rd position (first page)
  • Keyword ‘building inspection Blacktown’ ranking in 12th position (second page)
  • Keyword ‘building certifier Kiama’ ranking in 15th position (second page)
  • Keyword ‘building certifier Sydney’ ranking in 18th position (second page)
  • In July, we completed on-page optimisation with a focus on the keyword ‘building inspection Kiama’ and we expect its position to improve in the coming weeks.
  • Through the month of August, our plan is to focus on off-page optimisation strategy. We aim to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • My Certifier – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    June did not continue the favourable trend of May, with the campaign experiencing some setbacks. User traffic dropped slightly, although the overall trend peaked several times. We had the most user visits on the 15th and 22nd, both with 27 visitors on the day. Of the total users, 75.5% of them arrived through organic (SEO) channels, although they were fewer than last month. Meanwhile, SEO performance also faced some challenges, with a small 4.9% drop in the site’s average SEO rank. We did manage to sustain our keyword performance, however, which is pleasing to see. Some notable keywords include ‘private certifier Blacktown’ and ‘private certifier Shellharbour’, both of which hold the #1 spot on Google search results. In June, we completed on-page optimisations for the ‘building inspection Sydney’ keyword, and we expect its rank to improve in the coming weeks. In July, we will switch focus to a new location and target the ‘building inspection Kiama’ keyword to see it gain a more solid ranking.

    SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier Sydney’ ranking in 14th position (second page)
  • Keyword ‘private certifier Blacktown’ ranking in 1st position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 1st position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 13th position (second page)
  • Keyword ‘private certifier Nowra’ ranking in 3rd position (first page)
  • Keyword ‘building inspection Blacktown’ ranking in 12th position (second page)
  • In June, we completed on-page optimisation with a focus on the keyword ‘building inspection Sydney’ which is currently unranked, but we expect its position to improve in the coming weeks.
  • Through the month of July, we will focus our on-page strategies on the keyword ‘building inspection Kiama’ as part of the new focus locations and to help it gain a more solid ranking closer to the first page of Google results.