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My Certifier – November 2021 Monthly Report

Dec 7, 2021

Manager

November again saw some setbacks in the campaign, although with some positives. User visits saw another decline, this time by 21.9%. Still, the overall trend saw several peaks, and ended on a high note. An overwhelming majority of visitors arrived through organic (SEO) channels. Combined with a rise in average session duration, this signals that our content is relevant to user searches. In terms of SEO, the site did see a small drop in average SEO rank (8.6%). However, we have 22 keywords now in the top 3 spots, and 8 of them hold the #1 rank, which is more than last month! Almost half our keywords rank on Google’s first page, which is very favourable. In November, we focused on the on-page optimisations for ‘building inspection sydney’, and we expect it to shift in rank over the next weeks. December will see us target our on-page strategies for the ‘building inspection wollongong’ keyword since it has a high monthly search volume.

SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 6th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 2nd position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 3rd position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 12th position (second page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In November, we completed on-page optimisation with a focus on the keyword ‘building inspection sydney’ and we expect movement in its ranking in the coming weeks
  • Through the month of December, we will focus our on-page strategies on the keyword ‘building inspection wollongong’ as it has significant average monthly searches and to help it rank and bring it closer to the first page of Google results.

    • My Certifier – October 2021 Monthly Report

    Nov 5, 2021

    Manager

    October saw a slowdown in the campaign, although there are plenty of reasons for optimism! User traffic slowed somewhat, dropping by a marginal 0.2%, but the overall trend still saw several peaks and ended on a positive note. A large majority of users also arrived through organic (SEO) channels, with almost all of them new. In a much more pleasing result, the site’s average SEO rank rose by 15.1%, continuing from last month. We also still have almost half our keywords on the first page of Google’s search results, and we’ve maintained the number of keywords in the top 3 spots. Of those top keywords, 7 of them hold the #1 position – 3 more than last month! Our focus for October was the on-page optimisation for the ‘building inspection nowra’ target keyword, which we expect to shift in rank in the coming weeks. This November, we will focus on the ‘building inspection sydney’ target keyword to move it towards Google’s first page of organic searches.

    SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 6 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 8th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 1st position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 3rd position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 11th position (second page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In October, we completed on-page optimisation with a focus on the keyword ‘building inspection nowra’ and we expect movement in its ranking in the coming weeks
  • Through the month of November, we will focus our on-page strategies on the keyword ‘building inspection sydney’ to help it rank and bring it closer to the first page of Google results.