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My Certifier – July 2021 Monthly Report

Aug 6, 2021

Manager

The last month saw a slowdown in the performance of the campaign. There was a marginal 1.3% drop in user visits, although the overall trend saw several peaks, which is promising. An overwhelming majority of users continue arriving through organic (SEO) channels, with almost the same number as last month, all of which is reason for optimism. The site’s SEO performance did also experience a minimal 8.7% dip, but we have 17 keywords now in the top 3 spots. Four of those hold the #1 ranking in search results, a very favourable development. Meanwhile, we have another 10 keywords in the top 4 to 10 spots. July saw an increase in ranking for the ‘building inspection Shellharbour’ target keyword following our on-page optimisations. In August, we will expand these on-page strategies to move more keywords to the first page of search results.

SEO Analysis

  • 18 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 8th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 2nd position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 5th position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 15th position (second page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In July, we completed on-page optimisation focusing on keyword ‘building inspection Shellharbour’ which is now ranking in 12th position (second page).
  • Through the month of August, we will broaden our on-page strategies to bring more keywords closer to the first page of Google results.

    • My Certifier – June 2021 Monthly Report

    Jul 7, 2021

    Manager

    June sees more positive results for the site from the SEO campaign. We saw a smaller but promising 13.2% increase in user visits, and the overall trend saw several high points over the course of the month. An overwhelming majority of users again arrived through organic (SEO) searches, with 307 this month (300 new). We also saw a pleasing 7.4% increase in the site’s average rank, which is a welcome recovery from last month. We now have 15 keywords in the top 3 spots, with 3 holding the #1 rank. There are a further 11 keywords in the top 4 to 10 spots, all of which are very favourable! In June, the ‘private certifier sydney’ saw a particular rise in rankings, as it now sits in 9th. In July, we will expand our on-page optimisations to improve the rankings of other keywords on the first page of search results and push them towards the top 1-3 rankings.

    SEO Analysis

  • 15 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 11th position (second page)
  • Keyword ‘private certifier blacktown’ ranking in 3rd position (first page)
  • Keyword ‘private certifier Shellharbour’ jumped to 5th position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 13th position (second page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In June, we completed on-page optimisation focusing on keyword ‘private certifier sydney’ which is now ranking in 9th position (first page).
  • Through the month of July, we plan to expand our on-page strategies to bring the keyword ‘building inspection Shellharbour’ from it’s 14th position closer to the first page of Google results.