My Certifier – May 2021 Monthly Report
Manager
May has brought much more positive results in website performance from the SEO campaign. After the recent slow April, this month sees a welcome 25.4% increase in user visits and 51.6% increase in average session duration. The overall trend remains up-and-down, but has an upward course towards the end and several high points. An overwhelming majority of users continue to arrive through organic (SEO) channels, which is promising. On the other hand, we did see a small 5.9% decrease in the site’s average SEO rank. We do have one additional keyword in the top 3 spots, which is pleasing to see. There are also a further 12 keywords in the top 4 to 10 spots, which is again a rise from April. The ‘private certifier Shellharbour’ target keyword performed particularly well, jumping from 15th on the second page of results, to 4th on the first page, this was a huge win! We hope to see similar progress with other keywords in June as we expand our on-page strategies, alongside a continuing rise in site traffic.
SEO Analysis
My Certifier – October 2021 Monthly Report
Manager
October saw a slowdown in the campaign, although there are plenty of reasons for optimism! User traffic slowed somewhat, dropping by a marginal 0.2%, but the overall trend still saw several peaks and ended on a positive note. A large majority of users also arrived through organic (SEO) channels, with almost all of them new. In a much more pleasing result, the site’s average SEO rank rose by 15.1%, continuing from last month. We also still have almost half our keywords on the first page of Google’s search results, and we’ve maintained the number of keywords in the top 3 spots. Of those top keywords, 7 of them hold the #1 position – 3 more than last month! Our focus for October was the on-page optimisation for the ‘building inspection nowra’ target keyword, which we expect to shift in rank in the coming weeks. This November, we will focus on the ‘building inspection sydney’ target keyword to move it towards Google’s first page of organic searches.