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My Certifier – April 2021 Monthly Report

May 10, 2021

Manager

April saw a month of highs and lows for the SEO campaign overall. With a slower month of results in terms of website performance, there was a 24.9% drop in user visits. The overall trend again was up-and-down, but the month again ended on a high note which was pleasing to see. Almost all users arrived through organic (SEO) channels, which is very favourable for the campaign. In additional promising news, the site saw another 2.5% increase in its average SEO ranking, and we have sustained our keyword performance, with 16 keywords now ranking in the top 3 spots (6 now holding the #1 rank) and a further 9 in the top 4 to 10 spots (first page of results). Given this, we plan to build on these results with our on-page optimisations through the coming month of May. In particular, we aim to boost the ranking of the ‘building inspection nowra’ target keyword to take advantage of its monthly search volume and in turn see a recovery in the website traffic from the organic channel.

SEO Analysis

  • 16 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 10th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 3rd position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 15th position (second page)
  • Keyword ‘building certifier Kiama’ ranking in 8th position (first page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • Since continuing with our on-page optimisations through April, we plan to revisit this strategy through May, this time focusing on improving the ranking for the keyword ‘building inspection nowra’. This keyword is currently ranked in 41st position and we expect that by pushing this keyword to the first page of results, we will also see an increase in the overall website traffic each month due to the number of people searching for this service.

    • My Certifier – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    March has again seen a small but positive boost in website performance. The site experienced a 6.2% increase in user visits, with over half arriving through organic (SEO) searches — 281 total, with 272 new, which is very favourable! While the overall trend was again up-and-won, the month ended on a fairly high note. Average session duration has also increased marginally, now at almost a minute. The site’s average SEO rank has seen a welcome 2.6% increase, although keyword performance has been mixed. We have 16 total keywords in the top 3 spots of search results, but unfortunately, only 4 remain in the #1 spot. We do have a further 10 keywords in the top 4 to 10 spots, so we’re optimistic about building on this in the coming months! In April, we will switch to off-page strategies to sustain our page rankings and boost the SEO performance of the site.

    SEO Analysis

  • 16 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 8th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 3rd position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 4th position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 8th position (first page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In March, on-page optimisations were completed with a focus on the keyword ‘private certifier Shellharbour’ and as a result we have seen its ranking leap from 14th position (second page) to 4th position (first page)!
  • Through the month of April, we will turn back to our off-page strategy to ensure we can maintain and defend this newly established ranking in Google’s search results