Manager Analysis

In November, the SEO campaign demonstrated notable success with four keywords securing prominent positions within the top three results on search engine rankings. Particularly, the keywords ‘private certifier Camden,’ ‘private certifier Campbelltown,’ and ‘building certifier Campbelltown’ all clinched the coveted 1st position on the first page, ensuring heightened visibility for the associated content.

However, some room for improvement was identified as ‘private certifier Kiama’ and ‘building certifier Shellharbour’ held positions on the second page, ranking 11th. Efforts were redirected towards on-page optimisation, centering around ‘private certifier Sydney,’ with an optimistic outlook for improved rankings in subsequent weeks.

Looking ahead to December, the strategic focus will shift towards off-page optimisation. This approach entails leveraging social foundations and implementing strategic link-building strategies to enhance the website’s online reputation and overall presence. The goal is to reinforce and expand the website’s authority in the digital landscape.

SEO Analysis

• 4 keywords ranking in top 3 (first page) results
• Keyword ‘private certifier Camden’ ranking in 1st position (first page)
• Keyword ‘private certifier Campbelltown’ ranking in 1st position (first page)
• Keyword ‘building certifier Campbelltown’ ranking in 1st position (first page)
• Keyword ‘private certifier Kiama’ ranking in 11th position (second page)
• Keyword ‘building certifier Shellharbour’ ranking in 11th position (second page)
• In November, on-page optimisation focused on the keyword ‘private certifier Sydney’. Its ranking can be expected to improve in the upcoming weeks.
• For the month of December, the SEO campaign will focus on off-page optimisation using social foundations and strategies to build more natural links and improve the site’s reputation and presence online.

Manager Analysis

In the month of October, the SEO campaign yielded significant progress and improvements for the website in question. Six important keywords were successfully optimised, securing their positions in the top 3 results on search engine result pages. Furthermore, two keywords now reside within the top 4-10 results on the first page of Google.

Notably, the keywords ‘private certifier Camden,’ ‘private certifier Campbelltown,’ and ‘building certifier Campbelltown’ achieved the coveted first position on the first page, demonstrating the effectiveness of the campaign’s off-page optimisation strategies.

During October, the campaign strategically leveraged Google Maps embeds, establishing them as high-quality outbound links. These embeds significantly bolstered the website’s authority and trustworthiness, enhancing its overall SEO performance.

As the calendar flips to November, the focus will shift towards on-page optimisation, particularly targeting the highly competitive keyword ‘private certifier Sydney.’ With substantial monthly search volume and a recent decline in rankings, the campaign aims to elevate this keyword’s visibility, bringing it closer to the first page of Google search results. These endeavours are expected to continue the upward trajectory of the SEO campaign’s success.

SEO Analysis

• 6 keywords ranking in top 3 (first page) results
• 2 keywords ranking in top 4-10 (first page) results
• Keyword ‘private certifier Camden’ ranking in 1st position (first page)
• Keyword ‘private certifier Campbelltown’ ranking in 1st position (first page)
• Keyword ‘building certifier Campbelltown’ ranking in 1st position (first page)
• Keyword ‘private certifier Kiama’ ranking in 10th position (first page)
• In October, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
• For the month of November, the SEO on-page optimisation will focus on the keyword ‘private certifier Sydney’ as it has a high level of competition, significant monthly searches, and has slipped in the rankings in the past month. The goal is to bring it closer to the first page of Google search results.