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My Certifier – November 2022 Monthly Report

Dec 7, 2022

Manager

The campaign again sees highs and lows for the month of November. User traffic took a marginal dip, with an up-and-down trend of user traffic that ended on a promising upward note. Site visitors peaked on 22 November, with 33 total users on the website (29 new). The site’s average SEO rank bounced back with a fantastic 16.2% increase, and the campaign sustained its keywords on the first page of Google search results. A few fell out of the top 3 spots, but optimisations should allow these keywords to regain their footing. In November, we focused on-page optimisations on the ‘private certifier Sydney’ keyword, which ideally improves ranking in the coming weeks. This December, we will shift to off-page strategies (map embeds) to improve map and location rankings.

SEO Analysis

  • 20 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘private certifier Blacktown’ ranking in 1st position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 1st position (first page)
  • Keyword ‘private certifier Nowra’ ranking in 3rd position (first page)
  • Keyword ‘building inspection Blacktown’ ranking in 9th position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 16th position (second page)
  • In November, on-page optimisation focused on the keyword ‘private certifier Sydney’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Through the month of December, the SEO campaign will focus on off-page optimisation strategies using map embeds to improve Google Maps or local search rankings.

    • My Certifier – October 2022 Monthly Report

    Nov 7, 2022

    Manager

    It’s been an up and down month for the website and the SEO campaign. User traffic bounced back, up 18.9% after the challenges of September. The overall trend fluctuated throughout October, though the month did end on a high note. A large majority of users again arrived through organic search channels, and they spent over 1 minute on the website. The site’s average SEO rank slipped by a marginal percentage, but about half of the keywords remain on the first page of Google search results. In October, we completed off-page optimisations to gain more listings on local sites, which should improve the website’s relevance on Google. This November, we will focus on-page optimisations on the ‘private certifier Sydney’ keyword to take advantage of its monthly search volume.

    SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘private certifier Blacktown’ ranking in 1st position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 2nd position (first page)
  • Keyword ‘private certifier Nowra’ ranking in 2nd position (first page)
  • Keyword ‘building inspection Blacktown’ ranking in 10th position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 15th position (second page)
  • In October, the SEO campaign focused on off-page optimisation with the goal of gaining more listings on local citation sites to improve the site’s Google presence.
  • Through the month of November, the SEO on-page optimisation will focus on the keyword ‘private certifier Sydney’ as it has a high level of competition and over 300 monthly average searches. The goal is to bring it closer to the first page of Google search results.