Manager Analysis

In November, the SEO campaign made significant strides in improving online visibility. Eight keywords secured coveted positions in the top 3 search results, signifying a strong presence on the first page. Additionally, 12 keywords achieved commendable rankings in the top 4-10 results, further enhancing the website’s prominence.

Key achievements included the stellar performance of specific keywords in Newmarket, with ‘teeth braces Newmarket,’ ‘dental implants Newmarket,’ and ‘smile makeover Newmarket’ all securing the prestigious 1st position on the first page. ‘Dentist Newmarket’ and ‘gum disease treatment Newmarket’ claimed the 2nd position, while ‘dental implants Enoggera’ and ‘invisalign Newmarket’ held strong in the 2nd and 3rd positions, respectively.

Throughout November, the SEO strategy unfolded with the completion of keyword research, publication of 10 new service pages, and optimisation of internal links to these pages. A detailed GBP posting plan was submitted, setting the stage for future success.

Looking ahead to December, the focus will shift towards off-page optimisation, leveraging social foundations and strategic link-building to bolster the website’s reputation and online presence. The SEO campaign will also initiate the creation of location pages for high-potential keywords, ‘wisdom teeth surgery,’ and ‘dental implants,’ aiming to further solidify their rankings.

SEO Analysis

• 8 keywords ranking in top 3 (first page) results
• 12 keywords ranking in top 4-10 (first page) results
• Keyword ‘teeth braces Newmarket’ ranking in 1st position (first page)
• Keyword ‘dental implants Newmarket’ ranking in 1st position (first page)
• Keyword ‘smile makeover Newmarket’ ranking in 1st position (first page)
• Keyword ‘dentist Newmarket’ ranking in 2nd position (first page)
• Keyword ‘gum disease treatment Newmarket’ ranking in 2nd position (first page)
• Keyword ‘dental implants Enoggera’ ranking in 2nd position (first page)
• Keyword invisalign Newmarket’ ranking in 3rd position (first page)
• In November, keyword research was completed, 10 new service pages were published on the site, internal links to the new service pages have been optimised, and a GBP posting plan was submitted.
• Through December, the SEO campaign will prioritise off-page optimisation using social foundations and strategies to build more natural links and improve the site’s reputation and presence online.
• Additionally, the campaign will start creating SEO location pages for the keywords ‘wisdom teeth surgery’ and ‘dental implants’ as they have significant monthly searches and have yet to gain a strong footing in the site’s rankings.

Manager Analysis

In October, we successfully executed the initial phase of our SEO campaign, laying the essential groundwork for future progress. Key achievements during this month included the optimisation of page titles to ensure they were of optimal length and aligned with our keyword strategy. Additionally, meta descriptions for all relevant landing pages were carefully crafted to enhance click-through rates and search engine visibility.

A significant milestone was the correct implementation of local business schema, improving our local search presence. Furthermore, we resubmitted our XML sitemap to ensure all pages were properly indexed. Extensive keyword research was undertaken, enabling us to refine our SEO strategy.

In tandem with these technical enhancements, we drafted ten new service pages covering a wide range of offerings, such as Emergency Dentist, Clear Aligners, Dental Implants, and more. In the coming months, these pages will be published and linked to our Services page. We will also create SEO location pages and initiate off-page link building strategies to boost keyword rankings, with the ultimate aim of reaching the first page of Google search results and enhancing user engagement on our site. Our work in October has laid the foundation for a successful SEO campaign.

SEO Analysis

• In October, fundamental first steps in the SEO campaign have been completed. Some of the highlights of the work done are mentioned below.
• Page titles have been optimised for optimal length and to reflect the keyword strategy.
• Meta descriptions for all relevant landing pages have been optimised.
• Local business schema has now been implemented correctly.
• The XML sitemap has been re-submitted.
• SEO keyword research has been completed.
• All these measures build the proper foundation to effectively execute the SEO campaign.
• Ten new service pages have been drafted, these include Emergency Dentist, Clear Aligners and Invisalign, Dental Implants, Gum Disease Treatment, Smile Makeover, Teeth Bonding And Dental Veneers, Teeth Braces, Teeth Replacement, Teeth Whitening, and Wisdom Teeth Removal.
• Through November, the above mentioned pages will be published and linked to the website’s Services page. SEO location pages will also be created. As well, off-page or link building strategies will be carried out to boost vital keyword rankings, with the ultimate goal of bringing them closer to the first page of Google search results and improving customer actions on the site.