Select Page

NEXUSsoft – August 2023 Monthly Report

by | Sep 7, 2023 | NEXUSsoft

Manager Analysis

The month of August proved to be a challenging period for the Google Ads campaign. The main hurdle was the budget constraints, largely stemming from the expansive target area and intense competition within the chosen market. The CBD campaign, in particular, monopolised the shared budget, leaving the rural campaign with limited visibility. Competitors, vying for high-intent keywords, were bidding at rates ranging from $10 to $40, intensifying the competition further. To address these challenges, several strategic adjustments were made throughout August. The addition of new high-intent keywords, driven by insights from the Search Term Report, aimed to align the campaign with actual user queries. A key decision was made to pause the CBD campaigns and refocus the rural campaign on regional areas in Queensland and Northern New South Wales. This shift in strategy showed the campaign 39.66% of the time when relevant searches were made.

With the goal of overcoming budget limitations, we have been actively exploring alternative keyword variations with a focus on high intent, low competition, and substantial search volume. As the calendar turns to September, the optimisation journey continues, with a primary focus on refining demographic targeting to ensure ad exposure to the most relevant users within the service area.

Google Ads Analysis

  • 59 Clicks
  • $8.69 Avg. CPC
  • 3.09% CTR
  • August has been challenging for Google Ads. The campaigns are limited by budget due to the large target area and high competition. Furthermore, the rural campaign has not been getting impressions since the CBD campaign took up all of the shared budget, with competitors bidding between $10 to $40 for high intent keywords.
  • For August, we added new high intent keywords based on the Search Term Report showing actual user queries. We also paused the CBD campaigns, then revamped the Rural campaign to focus on regional QLD and Northern NSW, which were shown 39.66% of the time whenever relevant searches were made on the last day of August.
  • To overcome budget limitation, we are discovering other keyword variations with high intent, low competition, and enough search volume to boost the performance of the campaign.
  • For September, we will be continuing to optimise the demographic targeting to show ads to more relevant users within the service area.