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The month of April sees areas for potential growth in both site traffic and keyword rankings with some highs and lows noted in the campaign this month. There are mixed results for the rankings of our below focus keywords, with first page results showing a retention in the number of keywords ranking in the top 4-10 positions, and a decrease in the number of keywords ranking in the top 3 positions. This month continues to see strong positions in the first page rankings for our focus keywords ‘mechanic Yokine’, ‘mechanic Daniella’, ‘mechanic Mirrabooka’, and ‘mechanic Nollamara’, which are at 5th, 8th, 5th, and 5th positions respectively. A solid win worth noting this month is seeing the keyword ‘mechanic Noranda’ retain its strong position at the #1 spot of first page results. We’re excited to see the keyword ‘mechanic Dianella’ move further up the rankings in the coming weeks after on-page optimisations were put in place this month. With an on-page optimisation strategy through May, we’re looking to improve on the slight 21.3% dip in user site visits and 13% decrease in average session duration that occurred in April, as well as boost more keywords to the top 3 positions of search results.
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