Manager
August again sees mostly favourable results for the campaign, with limited challenges. Website traffic continues to climb, up this month by 36.9%. Half of site visitors arrived through organic (SEO) channels, and almost all of them were new. They also spent almost 2 minutes on the website, raising the site’s average session duration to well over a minute. The SEO campaign did see a small slip in the site’s average SEO rank, but as we return to on-page optimisations, we’re hopeful of recovering that. Keyword performance, meanwhile, has generally been stable. In August, the SEO campaign switched to off-page strategies to boost page authority and relevance. This September we will return to on-page optimisations, with a focus on the ‘mechanic Balga’ keyword, which currently ranks 11th. We aim to boost its ranking so it moves into the top 10 spots on Google search results.
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