Manager
In July, the campaign saw mixed but still mostly positive results. Website traffic saw a welcome recovery, up by 38.8% – although the overall trend was up and down. More pleasingly, however, over half our website traffic came from organic search users! They accounted for 57.4% of total website visitors. Unfortunately, we did see a small 0.4% dip in the site’s average SEO ranking, although we have more keywords now on the first page of Google search results. A significant number of them also hold the #1 position. In July, we completed on-page optimisations on the keyword ‘car service Dianella’, and we expect to see improvement in the coming weeks. For August, we will shift to off-page strategies to boost search rankings and improve website authority.
SEO Analysis
46 keywords ranking in top 3 (first page) results
40 keywords ranking in top 4-10 (first page) results
Keyword ‘mechanic Noranda’ ranking in 1st position (first page)
Keyword ‘mechanic Yokine’ ranking in 9th position (first page)
Keyword ‘car service Dianella’ ranking in 6th position (first page)
Keyword ‘mechanic Dianella’ ranking in 7th position (first page)
Keyword ‘mechanic Mirrabooka’ ranking in 3rd position (first page)
Keyword ‘clutches and brakes Mirrabooka’ ranking in 3rd position (first page)
In June, we completed on-page optimisation with a focus on the keyword ‘car service Westminster’ which is currently unranked but we expect its position to improve in the coming weeks.
As for the month of July, we will focus our on-page strategy on the keyword ‘car service Stirling’ which is one of the new suggested focus locations. Our goal is to boost it into a more stable ranking and bring it closer to the first page of Google search results.
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