Manager
The campaign experienced some setbacks in June. The month did not continue the positive trend in site traffic, instead dipping by 42.7%. Still, the overall trend ended on an upward note, so we’re confident in regaining site traffic in July. More favourably, a significant number of users continue to arrive through organic searches – of the total users, 59.5% of them arrived through SEO channels. The site’s average SEO rank also went down, and some keywords slipped from the first page of Google search results. However, a notable number of remaining keywords hold the #1 position, which is pleasing to see. The ‘mechanic Noranda’ keyword leads the way in #1. June saw us complete on-page optimisations on the ‘car service Westminster’ keyword, which we expect will improve in rank in the coming weeks. In July, we will shift towards a different focus location, targeting the ‘car service Stirling’ keyword. We aim to stabilise its organic search rank and bring it into the top 10 spots.
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