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Noranda Service Centre – July 2022 Monthly Report

Aug 5, 2022

Manager

In July, the campaign saw mixed but still mostly positive results. Website traffic saw a welcome recovery, up by 38.8% – although the overall trend was up and down. More pleasingly, however, over half our website traffic came from organic search users! They accounted for 57.4% of total website visitors. Unfortunately, we did see a small 0.4% dip in the site’s average SEO ranking, although we have more keywords now on the first page of Google search results. A significant number of them also hold the #1 position. In July, we completed on-page optimisations on the keyword ‘car service Dianella’, and we expect to see improvement in the coming weeks. For August, we will shift to off-page strategies to boost search rankings and improve website authority.

SEO Analysis

  • 46 keywords ranking in top 3 (first page) results
  • 40 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mechanic Noranda’ ranking in 1st position (first page)
  • Keyword ‘mechanic Yokine’ ranking in 9th position (first page)
  • Keyword ‘car service Dianella’ ranking in 6th position (first page)
  • Keyword ‘mechanic Dianella’ ranking in 7th position (first page)
  • Keyword ‘mechanic Mirrabooka’ ranking in 3rd position (first page)
  • Keyword ‘clutches and brakes Mirrabooka’ ranking in 3rd position (first page)
  • In June, we completed on-page optimisation with a focus on the keyword ‘car service Westminster’ which is currently unranked but we expect its position to improve in the coming weeks.
  • As for the month of July, we will focus our on-page strategy on the keyword ‘car service Stirling’ which is one of the new suggested focus locations. Our goal is to boost it into a more stable ranking and bring it closer to the first page of Google search results.

    • Noranda Service Centre – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    The campaign experienced some setbacks in June. The month did not continue the positive trend in site traffic, instead dipping by 42.7%. Still, the overall trend ended on an upward note, so we’re confident in regaining site traffic in July. More favourably, a significant number of users continue to arrive through organic searches – of the total users, 59.5% of them arrived through SEO channels. The site’s average SEO rank also went down, and some keywords slipped from the first page of Google search results. However, a notable number of remaining keywords hold the #1 position, which is pleasing to see. The ‘mechanic Noranda’ keyword leads the way in #1. June saw us complete on-page optimisations on the ‘car service Westminster’ keyword, which we expect will improve in rank in the coming weeks. In July, we will shift towards a different focus location, targeting the ‘car service Stirling’ keyword. We aim to stabilise its organic search rank and bring it into the top 10 spots.

    SEO Analysis

  • 46 keywords ranking in top 3 (first page) results
  • 40 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mechanic Noranda’ ranking in 1st position (first page)
  • Keyword ‘mechanic Yokine’ ranking in 9th position (first page)
  • Keyword ‘car service Dianella’ ranking in 6th position (first page)
  • Keyword ‘mechanic Dianella’ ranking in 7th position (first page)
  • Keyword ‘mechanic Mirrabooka’ ranking in 3rd position (first page)
  • Keyword ‘clutches and brakes Mirrabooka’ ranking in 3rd position (first page)
  • In June, we completed on-page optimisation with a focus on the keyword ‘car service Westminster’ which is currently unranked but we expect its position to improve in the coming weeks.
  • As for the month of July, we will focus our on-page strategy on the keyword ‘car service Stirling’ which is one of the new suggested focus locations. Our goal is to boost it into a more stable ranking and bring it closer to the first page of Google search results.