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Noranda Service Centre – May 2022 Monthly Report

May 7, 2022

Manager

May brings ups and downs for the campaign, although we did note several positives. We again saw an increase in site visitors, up 19.9%, with several peaks near the end of the month. 40.7% of site visits came through organic (SEO) channels, with all but 2 of them new. Average session duration did decrease, but it still remains well over a minute. Meanwhile, SEO performance saw a small dip as the site’s average rank went down by 4.6%. However, we saw a favourable increase in keyword performance – we now have 54 in the top 3 positions, with 20 holding the #1 spot! Well over half our keywords now rank on the first page of Google search results. The ‘mechanic Bedford’ target keyword performed notably well, up to 25th after being unranked, following our optimisations. For June, we will focus on-page strategies on the ‘car service Westminster’ keyword as a targeted location. We aim to bring it closer to the top 10 positions.

SEO Analysis

  • 53 keywords ranking in top 3 (first page) results
  • 42 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mechanic Noranda’ ranking in 1st position (first page)
  • Keyword ‘mechanic Yokine’ ranking in 6th position (first page)
  • Keyword ‘car service Dianella’ ranking in 6th position (first page)
  • Keyword ‘mechanic Dianella’ ranking in 8th position (first page)
  • Keyword ‘mechanic Mirrabooka’ ranking in 3rd position (first page)
  • Keyword ‘clutches and brakes Mirrabooka’ ranking in 3rd position (first page)
  • In May, we completed on-page optimisation with a focus on the keyword ‘mechanic Bedford’ which is now ranking in 25th position (third page), up from being unranked in the previous month.
  • As for the month of June, we will focus our on-page strategy on the keyword ‘car service Westminster’ which is one of the suggested focus locations. Our goal is to bring it closer to the first page of Google search results.

    • Noranda Service Centre – April 2022 Monthly Report

    Apr 7, 2022

    Manager

    The campaign saw plenty of positives, particularly in terms of traffic and keyword performance. User visits saw a 40.4% rise, with a notable peak on March 28. Average session duration also went up by 43.8%, and now sits at well over 2 minutes. With a large number of users arriving through organic (SEO) channels, this shows that our content remains highly relevant to user searches. In terms of SEO performance, we have plenty of keywords in the top 3 spots – 36 in total, with 15 in the #1 position, most notably the ‘mechanic Noranda’ target keyword. We also have a further 56 keywords in the top 4 to 10 spots, which means a large majority of our keywords are on the first page of Google search results. March saw us focus optimisations on the ‘clutches and brakes Mirrabooka’ target keyword, which we expect will move in rank soon. This April, we will shift towards the ‘mechanic Morley’ target keyword, which is one of our suggested focus locations and has a high monthly search volume.

    SEO Analysis

  • 35 keywords ranking in top 3 (first page) results
  • 60 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mechanic Noranda’ ranking in 1st position (first page)
  • Keyword ‘mechanic Yokine’ ranking in 5th position (first page)
  • Keyword ‘car service Dianella’ ranking in 7th position (first page)
  • Keyword ‘mechanic Dianella’ ranking in 15th position (second page)
  • Keyword ‘mechanic Mirrabooka’ ranking in 3rd position (first page)
  • In March, we completed on-page optimisation with a focus on the keyword ‘clutches and brakes Mirrabooka’ and we expect improvement in its ranking in the coming weeks.
  • As for the month of April, we will focus our on-page strategy on the keyword ‘mechanic Morley’ which has a significant number of monthly searches and is one of the suggested focus locations. Our goal is to bring it closer to the first page of Google search results.