Noranda Service Centre – April 2021 Monthly Report
Manager
The month of April sees areas for potential growth in both site traffic and keyword rankings with some highs and lows noted in the campaign this month. There are mixed results for the rankings of our below focus keywords, with first page results showing a retention in the number of keywords ranking in the top 4-10 positions, and a decrease in the number of keywords ranking in the top 3 positions. This month continues to see strong positions in the first page rankings for our focus keywords ‘mechanic Yokine’, ‘mechanic Daniella’, ‘mechanic Mirrabooka’, and ‘mechanic Nollamara’, which are at 5th, 8th, 5th, and 5th positions respectively. A solid win worth noting this month is seeing the keyword ‘mechanic Noranda’ retain its strong position at the #1 spot of first page results. We’re excited to see the keyword ‘mechanic Dianella’ move further up the rankings in the coming weeks after on-page optimisations were put in place this month. With an on-page optimisation strategy through May, we’re looking to improve on the slight 21.3% dip in user site visits and 13% decrease in average session duration that occurred in April, as well as boost more keywords to the top 3 positions of search results.
SEO Analysis
Noranda Service Centre – March 2021 Monthly Report
Manager
We’re pleased to report that the month of March sees strong growth for both site traffic and SEO rankings. A whopping 79.4% increase in user site traffic can be seen this month from last month’s 68 user site visits to this month’s 122 users, with 70 out of the 122 users coming from organic search results. This is a massive jump in organic users from last month’s 40 users. SEO rankings are generally satisfactory this month, with the increase in the number of keywords joining the top 3 and top 4-10 positions of first page results. We can see an upward trend among our targeted keywords since refocusing the campaign at the start of the month. Keywords ‘mechanic Yokine’ and ‘mechanic Mirrabooka’, as well as new keywords ‘mechanic Nollamara’ and ‘mechanic Westminister’ are performing well in the 5th position of first page results. Keyword ‘mechanic Noranda’ is ranking strongly at the top 1st position of first page results. In spite of the slight dip in the ranking of the keyword ‘mechanic Dianella’, it’s still doing fairly well as it sits in 6th position of first page search results. Keyword ‘mechanic Mirrabooka’ makes an impressive leap from last month’s 13th position to this month’s 5th position after on-page optimisations were completed this month for the mentioned target keyword. We will continue to use on-page optimisations through the month of April to further boost the ranking of the targeted keyword ‘mechanic Dianella’ closer to the top positions of first page search results, with the ranking of 4th position as our target goal for this keyword in the coming month.