Manager
Nordic Rooms Google Ads campaign has displayed a varied mix of results over the month of September. The initial Shopping campaign set up gained 245 clicks with a click through rate (CTR) of 0.60%. This low percentage is largely due to the nature of Shopping Campaign Ads displaying at a higher volume when compared to search ads. The average Cost Per Click (CPC) for the campaign was $1.91 on average. During the lifetime of the Shopping campaign 2 conversions were made. The Shopping campaign was put on hold and the Search campaign began on the 28th of September. Since the beginning of the Search campaign we have gained 163 clicks with a CTR of 4.78% and a CPC of $0.69. The Google Search campaign has a lower Cost Per Click and a higher Click Through Rate associated with the campaign so far. My suggestion would be to continue to monitor the results closely over the month of October and look to potentially run both campaigns simultaneously with a split ad budget.
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