Nu-Life Air Conditioning – July 2020 Monthly Report
Manager
The results for the month of July are slower than expected although are showing promise for the upcoming month. We have noted another decline in website traffic, although this month the dip is only by a small margin of 3.8%. We’re expecting to see positive growth on site visits by August since the trend for website traffic has steadily gone up by the end of the month. A win for this month is seeing the number of users coming in from the organic (SEO) channel grow from 38 to 54 users, a strong indicator of improving SEO performance. A good number of our SEO rankings are solidified on the first page of Google once more, although we have also seen some slight dips in the rankings for some of the targeted keywords this month. For the month of August, we will secure more valuable rankings with on-page optimisations.
SEO Analysis
Nu-Life Air Conditioning – June 2020 Monthly Report
Manager
The month of June has produced a steady month of initial results since sending the new SEO pages live on the website. After last month’s massive increase in overall website traffic, we have noted a significant 56.1% decline this June. As we see our SEO rankings find valuable positions on the first page of results, we do expect to see the overall website traffic increase through the month as well. For our keyword SEO rankings, we note a 13.5% increase in the number of keywords ranking in the top 4 to 10 positions which is great to see off the bat. Half of our targeted keywords are already ranking on the first page of Google. However, the keyword “air conditioning sales Sydney” is proving to be more competitive compared to the other targeted keywords as it is positioned on the eight page of search results currently. For the month of July, we will be focusing on our new SEO pages and securing solid ranks for them through off-page optimisations.