Nulok Roofing NSW – May Monthly Report
Manager
The month of May has been slower than what we would have liked to see. The Google Ads campaign has seen a drop in the impressions and conversions through the month of May. Our team is already working on the below changes highlighted in the AdWords Analysis, and we will be working towards a goal for June of improving the Click Through Rate, in order to also see a higher number of conversions in the coming month.
AdWords Analysis
May Google Adwords Campaign has been slower than expected. The campaign has generated 444 Clicks, 1.3% CTR with 5 Total Conversions. The performance was lower compared to last month. We need to focus on increasing the CTR for June as it can drive an increase across all the stats. We will be structuring the campaign to drive these increases by changing some of the keywords to exact match, removing keywords that are dragging our CTR down and focusing on search terms that have a higher intent on providing results. We will also try a different approach on a bidding strategy to focus more on conversions.
Nulok Roofing NSW – April Monthly Report
Manager
The month of April has shown some steady results across the board. We have seen a slight drop in website traffic, however it looks as though this drop occurred over the Easter period which is to be expected as less people are searching during that time. In terms of the Google Ads campaign itself, we have seen a slight dip in the total number of conversions, however seeing the conversion rate increase by 17% has been extremely positive. We did see a drop in conversions over the Easter period as well, however it was positive to see this pick back up towards the end of the month which is promising for the month of May.
AdWords Analysis
The performance of the Google Ads campaign for April has been good. We saw an increase in the conversion rate (17.6%) which is always an indication of a positive campaign although towards the middle part of the month overall conversions dropped. This is to be expected because of the Easter period, however it did pick up towards the end of the month. The plan for May is to structure the campaign to drive an increase in CTR and lower down the cost/conversion.