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April continues the trend of promising performance for the SEO campaign. User traffic again saw an increase (5.1%), with an overwhelming majority arriving through organic (SEO) channels. Over 9,900 users came through organic searches, with almost all of them new, which is very favourable! SEO performance, however, saw a larger 11.1% drop in the average ranking. On a more optimistic note, we managed to sustain our keyword performance, with 16 still in the top 3 spots (6 now in the #1 position) and a further 6 keywords in the top 4 to 10 spots on the first page of results. Over half of our keywords therefore still rank on the first page of search results, which we can build on. During May, we will continue our off-page strategies to try and push more keywords towards the top spots in search rankings.
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