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Palmer Migration & Education – February 2022 Monthly Report

by | Mar 7, 2022 | Palmer Migration & Education | 0 comments

Manager

In February we saw a continuation of the favourable results for the campaign! User traffic again increased, although by a smaller margin this time of 8.5%. Over half of user visits again arrived through organic SEO channels, and spent a significant amount of time on the site. This shows our content remains relevant to user searches. We also saw a welcome rise in the site’s average SEO ranking, this time by a fantastic 7.5%! 15 of our keywords are now in the top 3 spots of Google’s search results, with a further 21 in the top 4 to 10 spots. In March, we will focus our on-page optimisations on the ‘family migration visas in australia’ target keyword to improve its ranking on Google. In terms of GMB performance, last month we noted over 1,000 total views with 24 website visits. March will see us focus on boosting the ‘visitor visas southport’ target keyword so it improves to the top 3 spots on Google Maps.

SEO Analysis

  • 14 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘training and temporary activity visa southport’ is ranking in the 2nd position (first page)
  • Keyword ‘global talent visa southport’ is ranking in the 2nd position (first page)
  • Keyword ‘skilled migration gold coast’ is ranking in the 5th position (first page)
  • Keyword ‘working holiday visas southport’ is ranking in the 13th position (second page)
  • Keyword ‘visitor visas southport’ is ranking in the 25th position (third page)
  • In February, we completed on-page optimisation with a focus on keyword ‘global talent visa australia’ which is ranking in 15th position (second page) and we expect movement in its ranking in the coming weeks.
  • For the month of March, we plan to focus our on-page strategy on the keyword ‘family migration visas in australia’ to boost its ranking closer to the first page of Google search results.

    • GMB Analysis

  • Keyword ‘training and temporary activity visa southport’ ranking in 2nd position in Google Maps (in the map pack).
  • Keyword ‘global talent visa southport’ ranking in 1st position in Google Maps (in the map pack).
  • Keyword ‘migration services southport’ ranking in 7th position in Google Maps.
  • For the month of February, we have noted 1,100 total views, along with 24 website visits, 7 phone calls, and 6 requests for direction made via the Google Maps listing.
  • Through March, our focus will continue on boosting the ranking for keyword ‘visitor visas southport’ with the goal of bringing it closer to the top 3 positions (the map pack) in the Google Maps results and improving visitor actions.