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Palmer Migration & Education – January 2022 Monthly Report

by | Feb 7, 2022 | Palmer Migration Services | 0 comments

Manager

January continues to show positive results across the board, which is very pleasing to see. User traffic increased by 32.7% from the previous month, and the overall trend of traffic saw several peaks. Over half of user visits came through organic (SEO) channels as well. Average session duration went up, which shows our content is relevant to user interest. In terms of SEO, the site’s average rank increased by 1.5%, which is a welcome sight. 11 of our keywords rank in the top 3 spots of Google’s search results as well. Beginning February, we will optimise the ‘migration services australia’ target keyword to take advantage of its monthly search volume. We will also expand our strategies for the visa and migration related keywords to raise their rankings on Google.

SEO Analysis

  • We are seeing solid rankings across the board as we kick off our very first SEO report for the month of January.
  • 9 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘training and temporary activity visa southport’ is ranking in the 2nd position (first page)
  • Keyword ‘training and temporary activity visas southport’ is ranking in the 2nd position (first page)
  • Keyword ‘global talent visa southport’ is ranking in the 6th position (first page)
  • Keyword ‘visitor visas southport’ is ranking in the 9th position (first page)
  • Keyword ‘working holiday visas southport’ is ranking in the 10th position (first page)
  • Starting this February, our plan is to optimise for keyword ‘migration services australia’ as it has significant average monthly searches.
  • We will expand our on-page and off-page strategies for visa and migration related keywords in the coming months to boost their rankings and bring them closer to the first page of Google search results.

GMB Analysis

  • Keyword ‘training and temporary activity visa southport’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘global talent visa southport’ ranking in 1st position in Google Maps (in the map pack).
  • Keyword ‘migration services southport’ ranking in 7th position in Google Maps.
  • For the month of January, we have noted 989 total views, along with 30 website visits, 6 phone calls, and 3 requests for direction made via the Google Maps listing.
  • Through February, our focus will be on further boosting the ranking for keyword ‘visitor visas southport’ with the goal of bringing it closer to the top 3 positions (the map pack) in the Google Maps results and improving visitor actions.