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Palmer Migration & Education – April 2022 Monthly Report

Apr 7, 2022

Manager

We’ve seen mixed but still positive results for the campaign this April. Most favourable is our website traffic, which rose by 282.9%. The month started slow but spiked midway, with a high of 85 users in a day. A significant number of users arrived through organic (SEO) channels as well. The site’s average SEO rank saw a small drop, but we have more keywords now in the top 3 spots. The ‘skilled migration gold coast’ target keyword leads the way in the #1 spot. Meanwhile, the ‘visitor visas southport’ target keyword now ranks 9th on Google’s first page, up from 17th the previous month. For the GMB listings, ‘global talent visa southport’ leads the way in the #1 spot. Views were down in April, but we tracked 5 more phone calls through the Google Maps listing. May will see us focus SEO efforts and GMB strategies on ‘family migration visa australia’ target keyword, to improve its SEO rank and visitor actions.

Google Ads Analysis

  • 640 Clicks
  • 1.23% CTR
  • $0.13 Avg. CPC
  • 35 Conversions
  • April marks the start for the Google Ads campaigns. We got some promising results since the campaign went live on the 22nd of the month. We tracked clicks to the Calendly booking page for now since we cannot track actual conversions in the absence of a tracking code in Calendly. Furthermore, we tracked calls and Contact Form submissions as other important conversion actions. As a result, there were 3 enquiries and 32 clicks to the booking page for the Partner Visa campaign, which is an awesome start.
  • However, there were no successful bookings recorded for the month. The Global Talent Visa and Local Awareness campaigns also did not get any conversion. Another thing worth noting is that Partner Visa is limited by budget while Global Talent Visa is not able to spend the budget.
  • With that being said, the plan for May is to implement changes to the landing pages so users immediately see the option to submit a contact form besides booking a Calendly meeting/interview. The contact forms are located at the bottom of the page and may be overlooked by website visitors who clicked the ad.We will also optimise the placement of ads for Global Talent and Local Awareness. Furthermore, we will conduct an evaluation about redistributing some of the budget from Global Talent Visa to the Partner Visa campaign since it has shown an impressive start and has the widest target area among the three active campaigns.

    • SEO Analysis

  • 18 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘training and temporary activity visa southport’ is ranking in the 2nd position (first page).
  • Keyword ‘global talent visa southport’ is ranking in the 2nd position (first page).
  • Keyword ‘skilled migration southport’ is ranking in the 26th position (third page).
  • Keyword ‘working holiday visas southport’ is ranking in the 11th position (second page).
  • Keyword ‘visitor visas southport’ is ranking in the 9th position (first page), up from 17th position (second page) in the previous month.
  • In April, we completed on-page optimisation with a focus on keyword ‘temporary graduate visa australia’ and we expect its ranking to improve in the coming weeks.
  • For the month of May, we plan to focus our on-page strategy on the keyword ‘family migration visa australia’ to boost its ranking and bring it closer to the first page of Google search results.

    • GMB Analysis

  • Keyword ‘training and temporary activity visa southport’ now ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘global talent visa southport’ ranking in 1st position (ahead of the map pack).
  • Keyword ‘migration services southport’ ranking in 9th position in Google Maps.
  • For the month of April, we have noted 888 views (down from 1,340 total views previously), along with 33 website visits, and 19 phone calls (up from 14 previously) made via the Google Maps listing.
  • Through May, we plan to focus our off-page strategies on the keyword ‘family migration visa australia’ with the goal of bringing it closer to the top 3 positions (the map pack) in the Google Maps results and improving visitor actions.

    • Palmer Migration & Education – February 2022 Monthly Report

    Mar 7, 2022

    Manager

    In February we saw a continuation of the favourable results for the campaign! User traffic again increased, although by a smaller margin this time of 8.5%. Over half of user visits again arrived through organic SEO channels, and spent a significant amount of time on the site. This shows our content remains relevant to user searches. We also saw a welcome rise in the site’s average SEO ranking, this time by a fantastic 7.5%! 15 of our keywords are now in the top 3 spots of Google’s search results, with a further 21 in the top 4 to 10 spots. In March, we will focus our on-page optimisations on the ‘family migration visas in australia’ target keyword to improve its ranking on Google. In terms of GMB performance, last month we noted over 1,000 total views with 24 website visits. March will see us focus on boosting the ‘visitor visas southport’ target keyword so it improves to the top 3 spots on Google Maps.

    SEO Analysis

  • 14 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘training and temporary activity visa southport’ is ranking in the 2nd position (first page)
  • Keyword ‘global talent visa southport’ is ranking in the 2nd position (first page)
  • Keyword ‘skilled migration gold coast’ is ranking in the 5th position (first page)
  • Keyword ‘working holiday visas southport’ is ranking in the 13th position (second page)
  • Keyword ‘visitor visas southport’ is ranking in the 25th position (third page)
  • In February, we completed on-page optimisation with a focus on keyword ‘global talent visa australia’ which is ranking in 15th position (second page) and we expect movement in its ranking in the coming weeks.
  • For the month of March, we plan to focus our on-page strategy on the keyword ‘family migration visas in australia’ to boost its ranking closer to the first page of Google search results.

    • GMB Analysis

  • Keyword ‘training and temporary activity visa southport’ ranking in 2nd position in Google Maps (in the map pack).
  • Keyword ‘global talent visa southport’ ranking in 1st position in Google Maps (in the map pack).
  • Keyword ‘migration services southport’ ranking in 7th position in Google Maps.
  • For the month of February, we have noted 1,100 total views, along with 24 website visits, 7 phone calls, and 6 requests for direction made via the Google Maps listing.
  • Through March, our focus will continue on boosting the ranking for keyword ‘visitor visas southport’ with the goal of bringing it closer to the top 3 positions (the map pack) in the Google Maps results and improving visitor actions.