Manager

March brings more favourable results, with limited setbacks. We did see a drop in overall user visits, by a small margin of 10.7%. Still, the overall trend was high, with peaks at the start and end of the month. Over half our users again arrived through organic (SEO) channels. Meanwhile, average session duration increased to well over 3 minutes – very pleasing to see. The site’s average SEO rank saw a 5.2% increase, with more keywords now in the top 10 spots on Google search results. In terms of GMB performance, the ‘training and temporary activity visa southport’ target keyword now ranks 1st on Google Maps, as does ‘global talent visa southport’. We also saw an increase in total views and website visits over the month. In March, we completed SEO optimisations on the ‘visitor visas australia’ target keyword. This April, we will focus our strategies on the ‘temporary graduate visa australia’ target keyword for SEO, and the ‘visitor visas southport’ target keyword for Google Maps.

SEO Analysis

• 12 keywords ranking in top 3 (first page) results
• 15 keywords ranking in top 4-10 (first page) results
• Keyword ‘training and temporary activity visa southport’ is ranking in the 2nd position (first page).
• Keyword ‘global talent visa southport’ is ranking in the 2nd position (first page).
• Keyword ‘skilled migration southport’ is ranking in the 10th position (first page).
• Keyword ‘working holiday visas southport’ is ranking in the 14th position (second page).
• Keyword ‘visitor visas southport’ is ranking in the 17th position (second page), up from 25th position (third page) in the previous month.
• In March, we completed on-page optimisation with a focus on keyword ‘visitor visas australia’ which is currently unranked, but we expect movement in its ranking in the coming weeks.
• For the month of April, we plan to focus our on-page strategy on the keyword ‘temporary graduate visa australia’ to boost its ranking from the fourth page and bring it closer to the first page of Google search results.

GMB Analysis

• Keyword ‘training and temporary activity visa southport’ now ranking in 1st position in Google Maps (ahead of the map pack).
• Keyword ‘global talent visa southport’ ranking in 1st position (ahead of the map pack) and the only result in Google Maps.
• Keyword ‘migration services southport’ ranking in 9th position in Google Maps.
• For the month of March, we have noted 1,340 total views (up from 1,100 previously), along with 38 website visits (up from 24 previously), 14 phone calls (up from 7 previously), and 2 requests for direction made via the Google Maps listing.
• Through April, our focus will continue on boosting the ranking for keyword ‘visitor visas southport’, which is still not currently ranking, with the goal of bringing it closer to the top 3 positions (the map pack) in the Google Maps results and improving visitor actions.