SEO Analysis
- 120 keywords ranking in top 3 (first page) results
- 99 keywords ranking in top 4-10 (first page) results
- Keyword ‘bulk fuel supplier Crystal Brook’ is ranking in the 1st position (first page).
- Keyword ‘Tin Man Port Pirie’ is ranking in the 1st position (first page).
- Keyword ‘bulk fuel supplier South Australia’ is ranking in the 1st position (first page).
- Keyword ‘bulk fuel supplier Port Pirie’ is ranking in the 1st position (first page).
- Keyword ‘bulk fuel supplier Marion Bay’ is ranking in the 1st position (first page).
- Keyword ‘lubricants Crystal Brook’ is ranking in the 1st position (first page).
- Keyword ‘fuel card Port Pirie’ is ranking in the 2nd position (first page).
- Keyword ‘bulk fuel supplier Adelaide’ is ranking in the 3rd position (first page).
- In December, SEO off-page optimisation focused on gaining local citations to boost site visibility and trustworthiness by helping improve Google presence through quality backlinks.
- Through January, the SEO campaign will prioritise the creation of SEO location pages for the keyword ‘fuel card account’ to gain more relevance and authority for this service keyword in the target locations.
Google Ads Analysis – Fuel Card Campaign
- 5 Conversions
- $80.46 Cost Per Conversion
- 69 Clicks
- 19.83% CTR
- $5.83 Avg. CPC
- December was a slower month for our campaign achieving only 5 conversions to the website which consequently gave us a higher cost per conversion of $80. However, CTR is still high at 19.84% which indicates that our ad copies are still relevant to the users. We also do note that our conversion drop may also be a result of seasonality as consumers are more focused on holiday-related online behaviour.
- Moving forward, we will be doing an updated keyword research and to expand our keyword list and ensure we are bidding on all the relevant terms that can help uplift our conversion metrics.
Google Ads Analysis – Bulk Fuel Campaign
- 0 Conversions
- $0 Cost Per Conversion
- 5 Clicks
- 7.69% CTR
- $12.56 Avg. CPC
- In December, we were not able to achieve any conversions. Additionally, traffic to the website was also very low with only 5 clicks. Again, this may also be attributed to seasonality where users are more focused on holiday-related online behaviour.
- Similar to the Fuel Card campaign, the main focus moving forward is to expand our keyword list and improve the structure of our campaigns, along with an ad copy refresh to help uplift our overall Conversion metrics. We would also closely monitor our search terms to minimise wasted ad spend on irrelevant queries triggered.
Facebook Ads Analysis – Fuel Card Account
- 6 Results (Perrys Fuel Card Account Enquiry)
- 21,595 Reach
- 208 Link Clicks
- 0.33% Link CTR
- In December, our campaign achieved better results with 6 Fuel Card Account Enquiry compared to last November’s result of just 1. Additionally, our visibility also increased with 21,595 Reach and more traffic to the website with 208 Link Clicks. This was achieved by testing out new audiences and broadening within our current Ad Sets.
- After making changes to our audiences and results have picked up, we held off on changing the ad creatives to avoid too many changes within the campaign. In January, we will now focus on testing the new image ad creative to combat ad fatigue, also fitting for the new year with new ad variations.
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