Perrys Fuel Distributors – June 2023 Monthly Report

Manager Analysis

The Google Ads campaign for the Perrys Fuel Card Account in June showed positive performance indicators. The campaign reached a wide audience, with ads being shown 27.16% of the time during relevant searches. This resulted in 37 conversions, including 13 calls from ads, 12 calls from the website, 4 contact form submissions, 1 Fuel Card Account Enquiry, and 6 clicks to the Perrys account application link. To optimise the campaign, demographic and location targeting were updated regularly, ensuring that the ads reached the most relevant audience. Additionally, the negative keywords list was regularly reviewed and updated to exclude competitor, irrelevant, and low intent terms, maximising the campaign’s efficiency. Looking ahead to July, the plan is to implement different landing pages for Facebook and Google Ads. This strategic adjustment aims to reset the learning phase of the campaign. By utilising the same Conversion Event data from various platforms such as organic (SEO), paid search (Google Ads), and paid social (Facebook Ads), the campaign aims to identify the most relevant users who are closer to becoming leads and optimise bidding accordingly.

The Perrys Fuel Card Account Facebook Ads campaign in June demonstrated positive engagement and reach. With a reach of 19,723 unique users, the campaign garnered 161 post reactions, 6 comments, 4 post saves, 4 shares, and 366 link clicks, indicating a strong level of interest and interaction from the audience. The engagement through comments also presented an opportunity for client enquiries. The campaign successfully generated 3 Fuel Card Account enquiries, 2 Fuel Card form submissions, and 3 clicks to the Perrys account application link, indicating a promising level of interest and potential conversions. In July, the strategy will involve implementing different landing pages for Facebook and Google Ads. This approach aims to reset the learning phase of the campaign and leverage Facebook’s ability to utilise data from different platforms, including organic (SEO), paid search (Google Ads), and paid social (Facebook Ads), to target the most relevant users who are likely to convert into leads. By utilising separate landing pages, the campaign can optimise performance and drive better results in lead generation and conversion.

Facebook Ads Analysis – Fuel Card Account

3 Results (Fuel Card Account Enquiry)

0.55% CTR

366 Link Clicks

19,723 Reach

June saw an upward trend for the Fuel Card Account Facebook Ad campaign. It immediately reached 9,788 unique users. It also gained positive Engagements with 161 post reactions, 6 comments, 4 post saves, 4 shares and 366 link clicks (i.e. redirects to the Facebook page). It is also worth noting that comments can also be an avenue for client enquiries.

The campaign received 3 Fuel Card Account enquiries, 2 Fuel Card form submissions, and 3 clicks to the Perrys account application link.

For July, we will be implementing different landing pages for Facebook and Google Ads. This is expected to reset the learning phase of the campaign, since Facebook finds it easier to use the same Conversion Event’s data from different platforms such as organic (SEO), paid search (Google Ads), and paid social (Facebook Ads) to find the most relevant users closer to becoming leads.

Google Ads Analysis – Fuel Card Account

37 Conversions

240 Clicks

$2.45 Avg. CPC

13.91% CTR

June saw an upward trend for the Google Ads campaign. The ads were shown 27.16% of the time whenever relevant searches were made. As a result, it received 13 calls from ads, 12 calls from the website, 4 contact form submission, 1 Fuel Card Account Enquiry, and 6 clicks to the Perrys account application link.

For June, updated the demographic and location targeting. We also put competitor, irrelevant, and low intent terms in the negative keywords list regularly.

For July, we will be implementing different landing pages for Facebook and Google Ads. This is expected to reset the learning phase of the campaign, since Google finds it easier to optimise towards the same Conversion Event data from the different platforms such as organic (SEO), paid search (Google Ads), and paid social (Facebook Ads) to find the most relevant users closer to becoming leads and bid on those users .