Manager Analysis
In March, the Facebook Ads campaign for “Perrys Tinman 24 Hours” was launched. The campaign reached 8,492 users, resulting in a 0.54% click-through rate (CTR) and 251-page engagements.
The engagement numbers were encouraging, with 72 post reactions, 7 post comments, 9 post shares, and 37 link clicks. These interactions suggest that users not only viewed the ads, but also engaged with them, saved them for later, and clicked through to learn more about Perrys.
As the campaign moves into April, the focus will be on optimising audience targeting and delivery to avoid ad fatigue. The goal is to refine audience targeting and display the ads at the optimal times to increase engagement with the campaign.
Overall, the results of the first month of Facebook Ads were positive, and the team is optimistic about the continued success of the campaign. The strong engagement numbers and interest shown in the product indicate that users are responding positively to the advertising efforts.
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