Manager Analysis
In September, the SEO campaign demonstrated remarkable success, with 82 keywords securing top 3 positions and an additional 86 keywords ranking in the top 4-10 positions on the first page.
Notable achievements include ‘bulk fuel supplier Crystal Brook,’ ‘Tin Man Port Pirie,’ and ‘bulk fuel supplier South Australia,’ each claiming the 1st position, with the latter advancing from the 4th position in the previous month. Additionally, ‘fuel card Port Pirie,’ ‘bulk fuel supplier Port Pirie,’ and ‘bulk fuel supplier Adelaide’ secured prominent 2nd and 3rd positions on the first page, contributing to a robust online presence.
September’s strategic focus involved the creation of location-targeted SEO pages focusing on ‘bulk fuel.’ This initiative aimed to enrich the site’s content, enhancing its authority, relevance, and trustworthiness. The objective is to improve visibility on Google search results and stimulate customer engagement on the site.
Looking ahead to October, the SEO campaign shifts to off-page optimisation, leveraging social foundations and strategies to cultivate natural links, thereby enhancing the site’s reputation and online presence.
The Fuel Card Google Ads campaign showcased strong performance, recording 8 conversions from 69 clicks with an impressive 10.13% click-through rate (CTR) and a noteworthy 11.59% conversion rate. The average cost per click (CPC) stood at $8.45. Regular optimisations included the addition of negative keywords.
Looking ahead to October, the plan involves a thorough review of existing keywords, adjustments to prevent ads from displaying in competitor searches or low-intent queries, and ongoing refinement of negative keywords to optimise ad spend.
September marked a notable improvement in the performance of the Fuel Card Facebook Ads. The campaign generated 7 Fuel Card Account Enquiries, up from 2 in August. The ads reached 17,958 unique users, accumulating 243 link clicks, a 0.45% link click-through rate (CTR), and 306 engagements, including post reactions, comments, and post saves.
Optimisations included slight adjustments to combat ad fatigue. For October, the plan involves audience optimisation and potential expansion of targeting to reach more users with relevant search behaviour and intent.
Facebook Ads Analysis – Fuel Card Account
- 7 Results (Perrys Fuel Card Account Enquiry)
- 1 Account Application Click
- 2 Organic Contact Form Submissions
- 1 Request A Quote Submission
- 17,958 Reach
- 243 Link Clicks
- 0.45% Link CTR
- 306 Engagements
- September has seen a significant improvement in the Facebook Ads performance in terms of the Fuel Card Account Enquiries. The results increased from 2 in August to 7 in September. The ads reached 17,958 unique users. With this, it gained positive Engagements through 55 post reactions, 5 comments, 3 post saves, and 243 link clicks (i.e. redirects to the landing page).
- As part of our optimisation, we tweaked the ads slightly to avoid ad fatigue when the same user sees the same ad more than once.
- With that being said, the plan for October is to optimise the audience and potentially increase the targeting so more people with relevant search behaviour and intent can see the ads.
Google Ads Analysis – Fuel Card Account
- 8 Conversions
- 69 Clicks
- 10.13% CTR
- 11.59% Conversion Rate
- $8.45 Avg. CPC
- As part of our regular optimisations, we added negative keywords.
- With that being said, the plan for October is to review the existing keywords and adjust those as necessary to avoid showing ads to competitors and low intent searches. We will also continue to add negative keywords to optimise ad spend.
SEO Analysis
- 82 keywords ranking in top 3 (first page) results
- 86 keywords ranking in top 4-10 (first page) results
- Keyword ‘bulk fuel supplier Crystal Brook’ is ranking in the 1st position (first page).
- Keyword ‘Tin Man Port Pirie’ is ranking in the 1st position (first page).
- Keyword ‘bulk fuel supplier South Australia’ is ranking in the 1st position (first page), up from 4th position (first page) in the previous month.
- Keyword ‘fuel card Port Pirie’ is ranking in the 2nd position (first page).
- Keyword ‘bulk fuel supplier Port Pirie’ is ranking in the 2nd position (first page).
- Keyword ‘bulk fuel supplier Adelaide’ is ranking in the 3rd position (first page).
- Keyword ‘bulk fuel supplier Marion Bay’ is ranking in the 4th position (first page).
- Keyword ‘lubricants Crystal Brook’ is ranking in the 4th position (first page).
- In September, the SEO campaign focused on creating location-targeted SEO pages about ‘bulk fuel’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
- Through October, the SEO campaign will focus on off-page optimisation using social foundations and strategies to build more natural links and improve the site’s reputation and presence online.
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