Perrys Fuel Distributors – June 2023 Monthly Report
Manager Analysis
The Google Ads campaign for the Perrys Fuel Card Account in June showed positive performance indicators. The campaign reached a wide audience, with ads being shown 27.16% of the time during relevant searches. This resulted in 37 conversions, including 13 calls from ads, 12 calls from the website, 4 contact form submissions, 1 Fuel Card Account Enquiry, and 6 clicks to the Perrys account application link. To optimise the campaign, demographic and location targeting were updated regularly, ensuring that the ads reached the most relevant audience. Additionally, the negative keywords list was regularly reviewed and updated to exclude competitor, irrelevant, and low intent terms, maximising the campaign’s efficiency. Looking ahead to July, the plan is to implement different landing pages for Facebook and Google Ads. This strategic adjustment aims to reset the learning phase of the campaign. By utilising the same Conversion Event data from various platforms such as organic (SEO), paid search (Google Ads), and paid social (Facebook Ads), the campaign aims to identify the most relevant users who are closer to becoming leads and optimise bidding accordingly.
The Perrys Fuel Card Account Facebook Ads campaign in June demonstrated positive engagement and reach. With a reach of 19,723 unique users, the campaign garnered 161 post reactions, 6 comments, 4 post saves, 4 shares, and 366 link clicks, indicating a strong level of interest and interaction from the audience. The engagement through comments also presented an opportunity for client enquiries. The campaign successfully generated 3 Fuel Card Account enquiries, 2 Fuel Card form submissions, and 3 clicks to the Perrys account application link, indicating a promising level of interest and potential conversions. In July, the strategy will involve implementing different landing pages for Facebook and Google Ads. This approach aims to reset the learning phase of the campaign and leverage Facebook’s ability to utilise data from different platforms, including organic (SEO), paid search (Google Ads), and paid social (Facebook Ads), to target the most relevant users who are likely to convert into leads. By utilising separate landing pages, the campaign can optimise performance and drive better results in lead generation and conversion.
Facebook Ads Analysis – Fuel Card Account
Google Ads Analysis – Fuel Card Account
Perrys Fuel Distributors – May 2023 Monthly Report
Manager Analysis
During the month of May, the Google Ads campaign for the Fuel Card Account achieved notable results. The campaign generated a total of 173 clicks, with an average cost per click (CPC) of $1.54. The click-through rate (CTR) reached 6.87%, indicating a strong level of engagement from users. Most importantly, the campaign resulted in 16 conversions, including 3 calls from ads, 9 calls from the website, 1 contact form submission, and 3 clicks to the account application link. These conversions demonstrate the effectiveness of the ads in driving user actions and potential customers applying for fuel card accounts. Throughout May, strategic measures were implemented, such as linking the Google Business Profile and regularly updating the negative keyword list. For June, the focus will be on completing the Google Advertiser verification process and further optimising the campaign.
The Tinman 24Hrs Facebook Ads campaign showed significant improvement in May. The campaign successfully reached 13,016 unique users, a significant increase from the 9,330 users reached in April. It generated positive engagements, including 16 post reactions and 38 link clicks, indicating user interest and relevance. The campaign concluded on June 3rd.
May marked the first month for the Fuel Card Account Facebook Ads campaign, which achieved impressive results. The campaign reached 9,788 unique users and garnered positive engagements, including 74 post reactions, 2 comments, 3 post saves, 7 shares, and 289 link clicks. These engagements indicate that the ads resonated with the target audience. Notably, the campaign received 6 clicks on the account application link, which suggests potential conversions into actual fuel card account applications. In June, the focus will be on optimising ad delivery to increase conversions and fuel card account applications.