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Manager Analysis

The month of February has presented itself with promising results for the SEO Campaign as the number of keywords ranking in the top 3 spots has increased to 14. In addition, there are 27 keywords ranking in the top 4-10 spots on the first page of Google Search. Specifically, keywords such as ‘physio Keilor Downs’, ‘physiotherapist Keilor Downs’ and ‘back pain Keilor Downs’ is ranking 2nd, 3rd and 4th respectively on the first page of Google Search. Throughout the month, the goal was to complete off-page optimisation tactics such as building local citations. The goal of this is to improve the website’s overall ranking and relevancy in the eyes of Google. In March, the goal will be to optimise the focus keyword ‘physio Brunswick’ as it is a competitive keyword with a significant amount of monthly searches.

SEO Analysis

  • 14 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physio Keilor Downs’ ranking in 2nd position (first page)
  • Keyword ‘back pain Keilor Downs’ is ranking in 4th position (first page)
  • Keyword ‘physiotherapist Keilor Downs’ ranking in 3rd position (first page)
  • Keyword ‘physio Coburg’ ranking in 10th position (first page)
  • Keyword ‘physiotherapist St. Albans’ ranking in 8th position (first page)
  • In February, the SEO campaign focused on off-page optimisation using a local citation strategy to improve the site’s Google presence and ranking in the local search results.
  • Through the month of March, the SEO on-page optimisation will focus on the keyword ‘physio Brunswick’ as it has a high level of competition, significant monthly searches, and has yet to gain a solid footing in the rankings. The goal is to bring it closer to the first page of Google search results.