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Physio Well-th – January 2024 Monthly Report

by | Feb 7, 2024 | Physio Well-th

SEO Analysis

  • 7 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘neck pain St. Albans’ ranking in 1st position (first page)
  • Keyword ‘back pain Kings Park’ ranking in 2nd position (first page)
  • Keyword ‘physiotherapy Keilor Downs’ ranking in 3rd position (first page)
  • Keyword ‘physio Keilor Downs’ ranking in 3rd position (first page)
  • Keyword ‘back pain Keilor Downs’ is ranking in 3rd position (first page)
  • Keyword ‘neck pain Keilor Downs’ is ranking in 6th position (first page)
  • In January, the SEO campaign prioritised the creation of new content and SEO location pages for ‘physiotherapy’ to gain more relevance and authority for this service keyword in the target locations.
  • Through February, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.

    • Google Ads Analysis

  • 4 Conversions
  • 4.26% Conversion Rate
  • 94 Clicks
  • 6.97% CTR
  • $6.47 Avg. CPC
  • In January, we were able to achieve steady results with 4 conversions to the website. Cost/Conversion was slightly lower this month at $151.94 from last month’s $152.27. Conv. Rate also went up to 4.26% from 3.81%. Looking into the other metrics, our CTR also improved from 6.43 to 6.97%. This was achieved by optimising our ad copy headlines, tailoring them to the keywords within our ad groups to help increase Ad strength and relevancy for a higher CTR.
  • As part of our regular optimisation strategy, we paced the budget weekly to maximise ad spend and ensure we are bidding more on higher-converting campaigns. Additionally, we have also closely monitored the Search Terms report, making sure to add irrelevant keywords and queries within our Negative Keyword list to avoid wasted ad spend.
  • We will continue to do search query optimisations and add irrelevant search terms within the negative keyword list to avoid wasted ad spend. We will also look into the ad scheduling data and increase bids for high-converting time frames and decrease bids during low-response periods.