Manager
The results for the month of July are stable and generally positive. Unlike last month, however, we were unable to increase website traffic as we see a 15% dip in site visitors this July. The organic (SEO) channel is still performing well, bringing in the majority of these users which is pleasing to see and shows potential for growth in the coming month. We are happy to see that our average SEO ranking has improved this month as the number of keywords we have ranking in the top 3 results has steadily increased. In terms of our targeted keywords, we do note that there are slight declines in ranks in the case of keywords ‘physio caroline springs’ and ‘physio coburg’ which dropped from the 14th position to the 15th and 16th position respectively. However, seeing the keyword ‘physio essendon’ move all the way up to the 20th position on the second page of Google from the 46th position on the fifth page is a massive win for the month! We aim to secure our targeted keywords on the first page of search results by using on-page optimisations for the coming month of August.
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