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The month of October sees areas for potential in both site traffic and keyword rankings. A slight dip in the number of users can be attributed to a drop in visitor traffic on the 11th and 15th of the month. There is a total of 109 users visiting the site this month, with 71 of these users coming from the organic search channel. Fluctuations in site visits can also be seen through the month of October. Keyword rankings experienced a downward trend. A slight decrease in the number of keywords joining the top 3 and top 4-10 positions can be seen this month, which produced a total of 12 keywords and 24 keywords for the respective rankings. On a positive note, keyword ‘physio keilor downs’ secured the 2nd position of first page results, while keyword ‘physio coburg’ is steady at 15th position this month. Keyword ‘physio caroline springs’ slides down 1 position this month to 14th position. We expect to see upward movements in the ranking of the keyword ‘physiotherapy essendon’ after on-page optimisations were completed in October for the mentioned keyword. We will use on-page optimisations through November to boost the keyword ‘physiotherapist yarraville’ closer to the first page of Google’s search results.

SEO Analysis

  • 12 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physio keilor downs’ ranking in 2nd position (first page)
  • Keyword ‘physio caroline springs’ ranking in 14th position (second page)
  • Keyword ‘physio coburg’ ranking in 15th position (second page)
  • In October, we completed on-page optimisation with a focus on the keyword ‘physiotherapy essendon’ and we expect movement in its ranking in the coming weeks.
  • Through the month of November, on-page optimisations will focus on keyword ‘physiotherapist yarraville’ to boost its ranking closer to the first page of search results.