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October finished with a variety of results for SEO and website analytics. The website saw a slight drop in traffic, which decreased by only 5.5%. In regards to the SEO campaign, there were 14 keywords ranking in the top 3 spots and 26 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘physio Keilor Downs’, ‘physiotherapist Keilor Downs’ and ‘back pain Keilor Downs’ are ranking 1st, 2nd and 5th on Google Search. Throughout October, the focus of the campaign was to complete off-page optimisation and increase the number of backlinks to the website. As a result, these will help improve the website’s ranking. In November, the keyword ‘physio Essendon’ will be the central focus for the month. The keyword has over 500 average monthly searches and the overall goal is to improve the ranking and bring it closer to the first page of Google.

SEO Analysis

  • 14 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physio Keilor Downs’ ranking in 1st position (first page)
  • Keyword ‘back pain Keilor Downs’ is ranking in 5th position (first page)
  • Keyword ‘physiotherapist Keilor Downs’ ranking in 2nd position (first page)
  • Keyword ‘physio Coburg’ ranking in 10th position (first page)
  • Keyword ‘physio Yarraville’ ranking in 11th position (second page)
  • In October, the SEO campaign focused on off-page optimisation with the goal of gaining more links to improve the site’s Google presence.
  • Through the month of November, SEO on-page optimisation will focus on the keyword ‘physio Essendon’ as it has a medium to high level of competition and over 500 average monthly searches. The goal is to bring it closer to the first page of Google search results.