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Physio Well-th – April 2021 Monthly Report

May 10, 2021

Manager

The month of April sees areas for potential in user site traffic as well as SEO rankings. Based on the whopping 39.6% increase in the time spent by users on the site in the month of April, the upward trend in the average session duration is something we can look forward to in the coming months. As for SEO rankings, it’s noteworthy to see an increase in the keywords ranking in the top 4-10 positions, as well as keyword ‘physio coburg’ going up 4 rankings to 21st position this month from last month’s 25th ranking. Through the SEO campaign, we can continue to improve on the keywords ranking in the top 3 positions as well as the ranking of keyword ‘physio caroline springs’, which experienced a slight dip this month. We’re optimistic that user site visits and SEO keyword rankings can be given a boost through the month of May with on-page optimisations, and see the keyword ‘physio essendon’ move closer to the first page of search results.

SEO Analysis

  • 12 keywords ranking in top 3 (first page) results
  • 29 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physio caroline springs’ ranking in 16th position (second page)
  • Keyword ‘physiotherapy essendon’ is unranked in Google search results
  • Keyword ‘physio coburg’ ranking in 21st position (third page)
  • Keyword ‘physio keilor downs’ ranking in 2nd position (first page)
  • In April, on-page optimisations were completed with a focus on the keyword ‘physio Coburg’. We had modest gains in the rankings as a result, however we do expect to see continued improvements in this ranking in the coming weeks as well.
  • Through the month of May, on-page optimisations will continue to push more keywords closer to the first page of search results, and in particular to see an improvement in the ranking ‘physio essendon’ from 55th position, closer to the first page of results.

    • Physio Well-th – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    We’re pleased to report that the month of March sees positive growth in site traffic and a general improvement in SEO rankings for our targeted keywords. We can see a noteworthy 21.7% increase in site traffic from last month’s 129 users to this month’s 157 users, with 90 out of 157 users coming from organic search results. In spite of the slight dip in the number of keywords ranking in the top 4-10 positions of first page results, SEO rankings for our targeted keywords this month are satisfactory overall as keywords ‘physio caroline springs’ and ‘physiotherapy essendon’ move up their rankings to 15th and 29th position, respectively. Keyword ‘physiotherapy essendon’ makes an impressive leap from last month’s 32nd position to this month’s 29th position after on-page optimisations were completed this month for the mentioned target keyword. Keyword ‘physio coburg’ retains its ranking at 25th position. We will continue to use on-page optimisations through the month of April to further boost the keyword rankings closer to the first page of search results and in turn drive an increase in website traffic.

    SEO Analysis

  • 16 keywords ranking in top 3 (first page) results
  • 28 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physio caroline springs’ ranking in 15th position (second page)
  • Keyword ‘physiotherapy essendon’ ranking in 29th position (third page)
  • Keyword ‘physio coburg’ ranking in 25th position (third page)
  • Keyword ‘physio keilor downs’ ranking in 2nd position (first page)
  • In March, on-page optimisations were completed with a focus on the keyword ‘physiotherapy Essendon’ and as a result we have seen a marked improvement in its ranking from 32nd position (fourth page) to 29th position (third page)
  • Through the month of April, on-page optimisations will continue to push the keywords closer to the first page of search results