Physio Well-th – February 2021 Monthly Report
Manager
The month of February sees positive results for website traffic as well some areas for potential in SEO rankings we can work on. We’re pleased to report a 24% increase in website traffic this month with user site visits going up from last month’s 114 users to this month’s 129 users, 86 of which are from organic search results with 84 out of 86 tagged as new users to the site. A downward trend can be seen in SEO rankings this month however with a decrease in the number of keywords joining the top 3 positions of search results and keywords ‘physiotherapy essendon’, ‘physio coburg’, and ‘physio keilor down’ going down a few spots this month in their rankings. On a positive note, a big win this month is the massive jump in the number of keywords ranking in the top 4-10 positions of first page results from last month’s 27 keywords to this month’s 35 keywords. With on-page optimisations through March, we’re optimistic that we can boost the keyword ‘physiotherapy essendon’ closer to the first page of search results.
SEO Analysis
Physio Well-th – January 2021 Monthly Report
Manager
January’s stats are looking good as we start the year with a whopping 23.9% increase in user website traffic from last December’s 92 users to this month’s 114 users. The increase in user interest is reflected as well in the increase in organic traffic from last month’s 66 to this month’s 75 new organic users. While a slight decrease in the average duration spent per session this month from last month’s 2 minutes 30 seconds to this month’s 1 minute 20 seconds can be observed, we can infer that the noticeable shift of users this month to their mobile device may be one of the reasons for this change. We have a few areas we can work on for the SEO rankings this month, starting with the slight dip in the number of keywords in the top 3 and top 4-10 positions of first page results. Targeted keywords ‘physio caroline springs’, ‘physiotherapy essendon’, ‘physio coburg’, and ‘physio keilor’ downs have also experienced a dip in their rankings this month at 21st, 24th, 20th, and 3rd positions, respectively. We’re optimistic that the significant search volume each month for the keyword ‘physio caroline springs’ together with off-page work that will be completed in February will significantly boost the website traffic once again in the coming.