Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

The month of November sees areas for potential that the SEO campaign can work on. Starting with a 20.7% decrease in user site traffic from last month’s 150 users to this month’s 119 users, this is echoed in the 24.9% decrease in average session duration with users spending an average of 1 minute and 50 seconds on the site this November compared to October’s 2 minutes and 26 seconds. We’re pleased to note that organic search results produced most of the user site visits this month, crediting 81 out of 119 of site visits to organic users with 77 out of 81 users tagged as new visitors to the site. While we can see a downward trend for our targeted keywords ‘physio caroline springs’, ‘physio essendon’ and ‘physio coburg’ as well as a decrease in the number of keywords joining the top 3 positions of first page search results from last month’s 22 keywords to this month’s 19 keywords, we’re optimistic that our stats will take a positive turn with steady SEO boosting. Worth noting for this month’s campaign is the ranking of keyword ‘physio keilor downs’, which retained its strong 2nd position of first page results. We can also see a retention in the number of keywords ranking in the top 4-10 positions this month at 30 keywords. We’ll be working on boosting the rankings for all targeted keywords to secure positions on the first page of Google’s results using an off-page strategy through the month of December.

SEO Analysis