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Physio Well-th – October 2020 Monthly Report

Manager

We’re pleased to report that the SEO campaign for the month of October has been generally successful. On both accounts, we can see strong improvements in website user visits and keyword rankings. October’s 17.2% increase in website users and 47.6% increase in user visit duration indicate increased user engagement from the previous month. From 128 users visiting the site in September for a duration of 1 minute and 39 seconds, the number of users go up to 150 users visiting the site for an impressive 2 minutes and 26 seconds average time spent on the site. Of the 150 website users, 103 of them are from organic search results (SEO traffic) with 98 out of 103 of those users tagged as new users to the site. As for keyword rankings, we can see a big leap in the number of keywords found in the top 3 positions, with 13 keywords from the previous month going up to 22 keywords in October. All focus keywords have seen an upward movement in their rankings, as well. Keywords ‘physio caroline springs’, ‘physio essendon’, ‘physio coburg’, and ‘physio keilor downs’ have moved up to 16th, 15th, 14th, and 2nd positions, respectively. While there was a slight dip in the number of keywords ranking in the top 4-10 positions from 36 keywords the previous month to October’s 30 keywords, the overall keyword ranking performance has been generally positive. We will continue to boost the site’s SEO by using an off-page strategy through November to see the rankings for ‘physio’ keywords secure positions on first page results.

SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 30 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physio caroline springs’ ranking in 16th position (second page)
  • Keyword ‘physio essendon’ ranking in 15th position (second page)
  • Keyword ‘physio coburg’ ranking in 14th position (second page)
  • Keyword ‘physio keilor downs’ ranking in 2nd position (first page)
  • Off-page strategy will be utilised through November to to see the rankings for ‘physio’ keywords secure positions on first page of results
  • Physio Well-th – August 2020 Monthly Report

    Manager

    The month of August has produced some consistently positive results for the SEO campaign. We are pleased to report that we have successfully recovered from last month’s dip in website traffic with a notable 21.6% increase in site visits this August. A large number of these users were brought in by our organic (SEO) channel which indicates a solid SEO performance for the month. Our keyword rankings have declined by a certain percentage, as keywords both in the top 3 positions and the top 4 to 10 results have dropped. On the other hand, our focus keywords have been progressing positively throughout the month as two of the keywords have secured their rankings from last month and another two are moving up from their previous rankings. Overall, it has been a strong month for the SEO campaign! For the month of September, we aim to see the same level of growth in our targeted keywords by using on-page strategies.

    SEO Analysis

  • 20 keywords ranking in top 3 (first page) results
  • 36 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physio caroline springs’ ranking in 15th position (second page)
  • Keyword ‘physio essendon’ ranking in 17th position (second page)
  • Keyword ‘physio coburg’ ranking in 15th position (second page)
  • Keyword ‘physio keilor downs’ ranking in 2nd position (first page)
  • On-page optimisations will again be used in September to to see the rankings for all targeted keywords secure positions on first page of results