Physio Well-th – September 2023 Monthly Report
Manager Analysis
In September, the SEO campaign yielded promising results with 3 keywords achieving top 3 rankings and an additional 3 keywords securing positions within the top 4-10 results on the first page.
Notably, the keywords ‘physiotherapy Keilor Downs,’ ‘physio Keilor Downs,’ and ‘back pain Keilor Downs’ secured positions in the 3rd and 5th spots on the first page, respectively. The on-page optimisation efforts were focused on ‘physiotherapy Caroline Springs,’ anticipating further improvements in its ranking in the coming weeks.
Looking ahead to October, the campaign will shift its emphasis towards off-page optimisation strategies, leveraging guest posting opportunities to generate more referral traffic and enhance domain authority.
The Google Ads campaign exhibited substantial progress, delivering 7 conversions from 192 clicks, resulting in a 3.65% conversion rate. The click-through rate (CTR) stood at 0.80% with an average cost per click (CPC) of $3.12. The strategic shift to focus on three primary services – Sports Physio, Back Pain Physio, and General Physio – proved effective, driving high conversion intent with 7 calls generated from ad impressions.
To further optimise performance, the campaign underwent adjustments in ad copy to enhance Quality Score, a vital factor for cost-efficient ad delivery. Additionally, new keywords were introduced within the General Physio ad group. As October unfolds, the campaign will prioritise reviewing existing keywords for relevancy and expand its negative keywords list to eliminate low-intent, irrelevant, and competitor searches, ensuring the targeting of more pertinent users.
SEO Analysis
- 3 keywords ranking in top 3 (first page) results
- 3 keywords ranking in top 4-10 (first page) results
- Keyword ‘physiotherapy Keilor Downs’ ranking in 3rd position (first page)
- Keyword ‘physio Keilor Downs’ ranking in 3rd position (first page)
- Keyword ‘back pain Keilor Downs’ is ranking in 5th position (first page)
- In September, on-page optimisation focused on the keyword ‘physiotherapy Caroline Springs’. Its ranking can be expected to improve in the upcoming weeks.
- Through October, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.
Google Ads Analysis
- 7 Conversions
- 192 Clicks
- 0.80% CTR
- 3.65% Conversion Rate
- $3.12 Avg. CPC
- September saw improvements in the Google Ads campaign. The ad impressions led to 7 calls, which show high conversion intent. This is after we were allowed to reduce the service focus to three: Sports Physio, Back Pain Physio, and General Physio.
- As part of our conversion rate optimisation strategy, we adjusted the ad copy to improve the Quality Score, which is important for ads to be shown to more users at a lower cost. We also added new keywords in the General Physio ad group.
- With that being said, the plan for October is to review the existing keywords and adjust those as necessary to reach more relevant users. We will also continue adding low intent, irrelevant, and competitor searches in the negative keywords list.
Physio Well-th – August 2023 Monthly Report
Manager Analysis
In August, the Google Ads campaign showed positive progress. Despite a low click-through rate (CTR) of 2.79%, the increase in the monthly budget from $500 to $620 proved effective in targeting high-intent users. This resulted in four conversions. To maximise opportunities, the campaign expanded into Google Display partners, tapping into previously untapped audiences. Additionally, the negative keywords list was continuously updated to filter out low-intent and competitor-related searches. Looking forward to September, the plan is to refine the campaign structure, focusing on a select range of services for advertising. Audience targeting experiments will be conducted to capture users with a higher likelihood of conversion.
In August, the SEO campaign primarily focused on off-page optimisation through the creation and distribution of press releases. This strategy aimed to enhance brand visibility, drive website traffic, and improve domain authority. The results were promising, with three keywords ranking in the top three positions and five keywords appearing on the first page. However, it’s worth noting that Google’s core algorithm update in August could impact search rankings and organic traffic. Continuous monitoring of site metrics is essential to adapt to these changes effectively. Moving into September, the SEO strategy will shift towards on-page optimisation, with a particular focus on the highly competitive keyword ‘physiotherapy Caroline Springs.’ The goal is to elevate its ranking closer to the first page of Google search results, leveraging the campaign’s established foundation.