Physio Well-th – July 2023 Monthly Report
Manager Analysis
During the month of July, the SEO campaign showed improving results with six keywords ranking in the top 3 positions (first page) and an additional five keywords ranking in the top 4-10 positions (first page). Particularly noteworthy was the outstanding performance of the keywords ‘neck pain Tullamarine’ and ‘back pain Delahey’, both achieving a remarkable 1st position ranking (first page). The keyword ‘physio Keilor Downs’ secured an impressive 2nd position, while ‘back pain Keilor Downs’ held a respectable 3rd position (first page). A strategic focus was put on on-page optimisation for the keyword ‘physiotherapy Yarraville’, with an expectation of further improvement in its ranking in the coming weeks. Moving into August, the SEO campaign will shift its emphasis towards off-page optimisation, leveraging press releases to establish more backlinks and enhance the website’s Google presence.
In July, the Google Ads campaign encountered challenges, primarily due to limited budget constraints. Despite recording 99 clicks and a 4.83% click-through rate (CTR), the ads appeared in less than 10% of relevant searches, hampering campaign performance. These issues were compounded by recurring critical errors on the website, leading to violations in Google Ads due to non-functional landing pages and sitelinks, directly impacting the campaign’s learning phase. To address these issues, the monthly budget was increased to maintain visibility for relevant searches, ensuring competitiveness in the market. Additionally, the campaign expanded into Google Search partners to explore untapped opportunities and experimented with a new bidding strategy automation. Looking ahead to August, the plan is to optimise the campaign structure and selectively pause ads as needed to achieve better performance and maximise ROI.
SEO Analysis
Google Ads Analysis
Physio Well-th – June 2023 Monthly Report
Manager Analysis
In June, the SEO campaign yielded positive results with 8 keywords ranking in the top 3 (first page) search results and 4 keywords ranking in the top 4-10 (first page) search results. Notably, the keywords ‘neck pain Tullamarine’ and ‘back pain Delahey’ secured the 1st position in their respective searches, while ‘physio Keilor Downs’ achieved a significant improvement from the 22nd position to the 2nd position. Furthermore, ‘back pain Keilor Downs’ ranked in the 3rd position. The focus of the June campaign was on off-page optimisation, leveraging social foundations to enhance the website’s visibility, reputation, and online presence across important social platforms. Moving forward into July, the SEO strategy will shift towards on-page optimisation, with particular attention given to the keyword ‘physiotherapy Yarraville.’ This keyword exhibits significant monthly search volume and holds untapped potential to improve its ranking, aiming to secure a prominent position on the first page of Google search results.
June proved to be a challenging month for the Google Ads campaign. Despite receiving a call conversion, the ads had low visibility, appearing in less than 10% of relevant searches due to budget constraints. Additionally, the website’s technical issues on CrazyDomains led to critical errors and violations in Google Ads, primarily affecting landing pages and sitelinks. To address these issues, the team implemented a more modern design for the custom landing page banner area and resolved display inconsistencies on the website. Moreover, automation was integrated to accelerate the learning phase and optimise the campaign towards achieving conversions.
Efforts will continue to improve the Google Ads campaign in the coming months, focusing on resolving technical issues, refining the landing page experience, and optimising budget allocation to maximise visibility and conversion opportunities.